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Join us in building the future of finance. Our mission is to democratize finance for all. The Performance Marketing team is responsible for driving efficient, measurable user and revenue growth across our core products. We develop data-driven acquisition strategies, strengthen measurement and attribution systems, and partner closely with creative, product, and analytics teams to optimize performance across the full marketing funnel. Our work spans brokerage and crypto, with increasing focus on expanding Robinhood’s reach in international markets. As a Senior Performance Marketing Manager, International, you will build and scale performance marketing programs across Europe and the UK. You will own channel-level acquisition strategy, measurement rigor, and budget allocation to deliver efficient user growth and revenue. This role requires strong analytical depth, hands-on channel management experience, and the ability to translate complex data into clear recommendations for senior leaders. You will play a critical role in shaping how we test, measure, and optimize growth across markets!
Job Responsibility:
Build performance marketing strategy across brokerage and crypto products in international markets, with accountability for acquisition volume, customer acquisition cost (CAC), lifetime value (LTV), and payback period by country and channel
Develop and implement measurement approaches to evaluate channel incrementality and identify points of diminishing returns across EU and UK programs
Partner with data science and external measurement vendors to design and execute match market tests and lift studies that quantify incremental cost per acquisition (CPA) and return on ad spend (ROAS)
Work closely with creative and legal teams to develop country-specific messaging and creative strategies aligned with regulatory requirements and market nuances
Collaborate with product marketing teams to design channel-specific user journeys and experiments that improve conversion rates and downstream revenue
Requirements:
7+ years of performance or growth marketing experience in consumer financial services, fintech, or a similarly data-intensive industry
Experience launching and scaling paid acquisition programs in Europe and other markets outside the United States
Demonstrated experience designing and running structured experiments, including A/B tests, match market tests, and multi-touch attribution systems across online and offline channels
Strong analytical skills with experience using data to inform budget allocation, prioritization, and executive-level recommendations
Familiarity with SQL and experience working directly with large datasets
What we offer:
Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
100% paid health insurance for employees with 90% coverage for dependents
Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more
Employer-paid life & disability insurance, fertility benefits, and mental health benefits
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more
Exceptional office experience with catered meals, events, and comfortable workspaces