Senior Performance Marketing Manager, Emerging Product

As the Senior Performance Marketing Manager, Emerging Products at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This is a newly created, zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up. You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization. You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix. This role offers exceptional ownership and visibility, with the chance to make a material impact on one of Upstart’s newest and most strategic product lines while laying the foundation for long-term growth.