Senior Performance Marketing Analyst Jobs

Nebo Agency

Location:
United States, Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

We are looking for an intelligent, passionate, and data-driven Senior Analyst to join our Intelligence team full-time. The Marketing Analyst will work with our marketing teams to drive in-depth insights for marketing campaigns. The Senior Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy. The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements. The ideal candidate will have direct experience with similar marketing analytics positions on cross-functional marketing teams. Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee.

Job Responsibility:

Lead exploratory projects to understand new sources of data and new tools
Develop new methods for analysis based on shifting media and technology landscapes
Build and own analytical tools and solutions addressing our client’s business needs and enable better decisions by leadership
Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions
Join paid and web data to create full-funnel customer analytics across channels
Unify data and tell data stories using large datasets in easily digestible ways
Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders
Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance
Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions
Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools
monitor for changes in trends, share insights and make recommendations
Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms
Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing
Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line
Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

Requirements:

5+ years of experience in paid media and marketing analytics
Experience with paid media technology, ad serving platforms, and marketing data systems
Expertise in reporting on media spend, efficiency, and optimization
Able to translate business objectives into measurable goals and KPIs
Able to translate technical data into a framework and language that marketing clients can understand
Strong communication, collaboration, and problem-solving abilities
Extensive experience with data visualization tools like Tableau
Expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.)
Experience with statistical methods such as regression and hypothesis testing
Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
Basic understanding of programming languages such as JavaScript and SQL
Experience with experimental design and writing testing briefs
Comfortable leading reports calls with no assistance and presenting report findings directly to clients

What we offer:

Hybrid in-office/remote work or fully remote work options
Unlimited PTO
Free attendance to local marketing events

Additional Information:

Job Posted:
December 10, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

View All Jobs In This Company

Job Link Share:

Senior Performance Marketing Analyst