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Senior Performance Marketer

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Appcues

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

135000.00 - 150000.00 USD / Year
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Job Description:

Appcues enables personalized digital experiences at scale. Marketing, product, and digital teams use Appcues to translate customer behavior into business results—all without technical resources. Appcues powers lifecycle marketing campaigns, product-led growth, and digital adoption for thousands of companies like Adobe, Crossbeam, Equifax, Redfin, and US Foods. Appcues has an exciting new product roadmap, a new leadership team, and renewed momentum for our mission to deliver impactful experiences. Now, we’re growing our marketing team to meet the moment. Historically, we relied on inbound marketing to drive pipeline. We believe this next phase of growth will require us to generate more demand upmarket and we’re looking for a creative, data-driven marketer to lead these efforts. We’re excited to invest more to grow pipeline, expand brand awareness, and optimize our digital presence. We just need an expert to help us hone our performance marketing strategy.

Job Responsibility:

  • Develop, own, and communicate paid marketing strategy
  • own the pipeline goal from paid channels
  • define, track and report out on key performance indicators and provide insights and recommendations to leadership
  • know how to build a plan to hit your number, and if something’s off know when and how to pivot
  • manage and optimize campaigns
  • write and refine ad copy, collaborate on creative assets, set bidding strategies and allocate budget to drive volume and gain efficiency in paid search, paid social and Google display network
  • regularly refine audience targeting to ensure we’re always reaching the right people with the right message
  • experiment with new channels
  • identify opportunities for new channel investments (paid social, affiliate, direct mail, ABM), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance
  • collaborate to drive impact
  • partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution
  • enhance landing pages and email sequences for campaigns led by other teammates
  • elevate technical execution
  • improve marketing operations, website performance and cross-functional handoffs
  • figure out how AI can help automate processes and improve velocity

Requirements:

  • scrappy, results-driven mindset
  • comfortable working with ambiguity and motivated to build something from scratch
  • expert with experience across a variety of paid channels
  • knowledge of search landscape and ideal benchmarks for PPC, CPM, and ROAS
  • strong analytical skills with experience using Google Analytics, Google Tag Manager, and attribution tools
  • ability to experiment and adapt strategy based on data insights
  • excellent verbal and written communication skills
  • adept at presenting performance insights and strategies to cross-functional teams and senior leaders
  • comfortable operating on a lean team and with a modest budget
What we offer:
  • 100% remote
  • solid health, dental, and vision plans
  • access to 401k (with a match)
  • generous parental leave
  • one-time $1000 home office stipend
  • additional $500 annual budget for extra work-related technology
  • reimbursement of monthly co-working fees
  • equity in the company
  • transparency and collaboration
  • flexible time off

Additional Information:

Job Posted:
December 19, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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