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This is a hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth. You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.
Job Responsibility:
Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
Monitor performance daily using tools like Voluum, GA4, and internal dashboards
Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
Own the creative briefing process: define hooks, formats, and angles based on performance patterns
Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
Implement systems to reduce creative fatigue and increase speed of testing
Build strong relationships with traffic sources and negotiate premium placements and custom deals
Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
Identify opportunities to streamline acquisition processes through automation and internal tools
Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
Contribute to growing the user base from 30M to 100M users in the next 12 months
Execute 0-to-1 testing in new channels
Improve conversion through landing page testing and funnel iteration
Own both creative input and analytical feedback loops
Requirements:
4–10+ years in performance marketing or user acquisition
Proven track record managing $300K to $1M+/month in paid media spend
Full ownership of campaign execution, results, and optimization
Experience with Meta, TikTok, Snapchat, ASA, or native platforms
Strong creative instincts: can write briefs, analyze hooks, and iterate fast
Experience optimizing landing pages and funnel conversion
Strong communication & collaborative skills (perfectly fluent in English)
Goal-oriented, ownership and commitment
Doer mindset - we are moving fast and need people who can balance execution, planning, and strategy
Obsessive about speed, performance and iteration
Humble - willing to learn, open to feedback
#NSFW - Comfortable advertising products based on uncensored models and content
Nice to have:
Past exposure to subscription models and CAC/LTV frameworks
Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)
What we offer:
Fully remote. Choose the environment where you do your best work
4 weeks (20 working days) of PTO per year to recharge and reset
A yearly in-person meetup to connect, brainstorm, and celebrate wins together
Up to $200 per year for wellbeing expenses + unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available for up to three family members)
Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
Company laptop provided + monitor budget up to $250 for your workspace setup
Premium access to ChatGPT, Cursor, Hugging Face, and others, to power your ideas and workflows