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This is a hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth. You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.
Job Responsibility:
Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
Monitor performance daily using tools like Voluum, GA4, and internal dashboards
Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
Own the creative briefing process: define hooks, formats, and angles based on performance patterns
Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
Implement systems to reduce creative fatigue and increase speed of testing
Build strong relationships with traffic sources and negotiate premium placements and custom deals
Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
Identify opportunities to streamline acquisition processes through automation and internal tools
Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
Requirements:
4–10+ years in performance marketing or user acquisition
Proven track record managing $300K to $1M+/month in paid media spend
Full ownership of campaign execution, results, and optimization
Experience with Meta, TikTok, Snapchat, ASA, or native platforms