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Fin Capital Logo Fin Capital · -

Senior Payroll Channel Marketing Associate

United States, New York 80000.00 - 95000.00 USD / Year · Job Posted February 13, 2026
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Job Description

Vestwell’s fast-growing marketing team is looking for a Senior Payroll Channel Marketing Associate. This is an exciting opportunity to step into a new role in a high-growth organization that is making investing and savings programs more accessible for every American - in the workplace and beyond. This role will be key in supporting a range of product marketing initiatives that aim to differentiate our products, communicate our product messaging both internally and externally, and ultimately propel the company’s rapid expansion.

Job Responsibility

  • Work closely with the Product Marketing team on the development, revision, and ongoing management of production positioning and marketing materials, such as presentations, emails, internal communications, one-pagers, decks, brochures, etc.
  • Assist with competitive analyses and customer research to define key customer personas and identify opportunities for growth
  • Help develop product positioning that clearly articulates and differentiates Vestwell’s suite of savings and investment products in the market

Requirements

  • 3-5 years of experience, preferably in the HCM, PEO, payroll, or financial services industry
  • Outstanding verbal and written communication skills
  • Highly organized, accountable, and exceptional attention to detail
  • Strong project management skills - able to juggle multiple projects with competing deadlines and shifting business priorities
  • An ability to connect the dots, move from the big picture to the granular, and communicate effectively at each level to various stakeholders
  • A collaborative team player who is also a curious and independent thinker
  • A demonstrated start-up mentality with the ability to operate in a fast-moving environment
  • Proven ability to proactively problem-solve and tackle new challenges daily

What we offer

  • Competitive health coverage
  • Generous vacation offering
  • Hybrid office policy
  • Great 401(k) plan
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