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This role will report to the Manager, Product & Partner Marketing and focus on Premium Subscriptions and partner-owned subscription products. The Senior Partner Marketing Manager works with a large number of streaming partners to ensure marketing initiatives meet both Roku and partner objectives. This is a role with considerable visibility both internally and externally that requires a high level of professionalism and polish. The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology. You are well-versed in the streaming business and have an informed point of view on optimal strategies and experiences related to subscriptions, sign-ups, engagement, and retention. You love a challenge and are comfortable managing a large number of tasks simultaneously. This role is well-suited for someone who is naturally curious, highly self-motivated, and extremely detail-oriented.
Job Responsibility:
Lead the end-to-end development and delivery of high-impact partner marketing campaigns, promotional offers, and new service launches, from initial planning through execution and reporting
Leverage AI to improve operational effectiveness and shorten campaign launch times by generating, testing and optimizing assets rapidly
Responsible for the final delivery of all assets (website, email, video, banner ads, artwork) and adhering to operational processes and SLA’s needed to execute campaigns
Track and evaluate campaign and offer performance data, applying insights to refine tactics and drive continuous improvement
Build and manage relationships with streaming partners, collaborating on joint activations and cross-promotions
Collaborate with cross-functional teams (creative, product, legal, business, partner growth, ad sales, partner management, content distribution, analytics) to efficiently deliver partner initiatives and assets
Proactively communicate deadlines, priorities, and project status to stakeholders and partners, providing continuous updates through seamless communication to ensure all commitments are met
Support negotiation and coordination of co-marketing, media barter, and retail programs for partners
Establish Roku as a thought leader and resource for entertainment discovery
Requirements:
A bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred
5-10 years of partner marketing, account management, or campaign experience, ideally with a media or entertainment focus
Proven expertise in developing and delivering integrated marketing campaigns and promotional offers
Experience managing creative approvals, asset compliance, and internal/external stakeholder feedback
Excellent written and verbal communication skills, and strong cross-functional and partner relationship skills
Proven project management, communication, and organization
detail-oriented and deadline-driven
Demonstrated ability to work independently and take ownership of projects from start to finish
Adept at pulling and analyzing data in order to draw accurate conclusions and adjust strategy
Familiarity with tools like Airtable, Asana, Brandfolder, Confluence, Figma, Looker and Tableau
What we offer:
health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources