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Senior Partner Marketing Manager

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Tines

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

165000.00 - 180000.00 USD / Year
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Job Description:

Tines is looking for a Senior Partner Marketing Manager to drive partner-sourced and partner-influenced pipeline through scalable, integrated demand generation programs. This is a senior, hands-on role focused on turning our partner ecosystem, particularly technology and cloud alliances, into a repeatable growth engine. Sitting within Revenue Marketing, this role is accountable for pipeline impact and exists to operationalize partner demand generation across a large and growing ecosystem. Tines works with hundreds of technology partners, alongside a smaller set of deeply strategic co-selling partners, creating both significant opportunity and the need for focus. You’ll help define where to go deep, where to go broad, and turn partner opportunities into repeatable, pipeline-producing programs rather than one-off activations.

Job Responsibility:

  • Own the partner demand generation motion, with clear accountability for sourced and influenced pipeline
  • Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication, etc.)
  • Personally run high-impact programs with strategic technology and cloud partners, while enabling scale across the long-tail ecosystem
  • Translate partner opportunities into clear campaign strategies, plays, and execution plans
  • Embed partner voices, content, and co-marketing opportunities into existing marketing programs to amplify reach and pipeline impact
  • Partner closely with Partnerships, Partner Programs, and Partner Ops to prioritize partners based on pipeline potential and GTM alignment
  • Support deep, enterprise-level co-selling motions with select strategic partners while enabling scalable programs for hundreds of technology integrations
  • Plug into channel and reseller programs where appropriate, without duplicating Field or Channel Marketing ownership
  • Build strong relationships with counterparts at strategic partners to plan, execute, and scale high-impact co-marketing initiatives
  • Own partner marketing execution with cloud providers (e.g., AWS), including MDF planning, activation, and performance tracking
  • Ensure MDF is deployed against scalable, pipeline-driven programs rather than one-off activity
  • Maintain clear accountability for spend, ROI, and partner impact
  • Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand
  • Translate partner positioning and solution narratives into campaign-ready messaging and assets
  • Improve the quality, consistency, and effectiveness of partner marketing across the org even where you’re not the direct executor
  • Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI
  • Establish clear performance benchmarks and feedback loops to continuously improve partner campaigns
  • Bring structure, prioritization, and clarity to a high-volume, high-potential ecosystem

Requirements:

  • 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
  • Proven experience running partner demand generation programs that drive measurable pipeline
  • Strong background working with technology and cloud alliances
  • experience with AWS and MDF is a plus
  • Demand-gen mindset with comfort owning programs end-to-end from strategy through execution
  • Experience operating within large partner ecosystems, balancing depth with scale
  • Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field
  • Clear, concise communicator who can simplify complex partner stories for internal teams and external audiences
  • Highly organized operator who thrives in fast-moving, ambiguous environments
  • Curious about AI, security, and how modern ecosystems drive enterprise GTM

Nice to have:

Experience with AWS and MDF is a plus

What we offer:
  • Competitive salary
  • Startup equity & extended exercise window
  • Matching retirement plans
  • Home office setup
  • Private healthcare plans
  • 25 days annual leave
  • Extra company holidays
  • Generous parental leave programs
  • Flexibility in how and where you work
  • Phone and home Internet allowance

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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