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At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Job Responsibility:
Own the Partner Portal content strategy to ensure it aligns with marketing and sales objectives while supporting the partner journey
Regularly collaborate with the product marketing teams to ensure the content and resources within the Partner Portal are relevant and up-to-date. This includes oversight of the Digital Asset Management tool and content
Lead the strategy, development, and execution of global partner awareness webinars designed to educate and engage our partner ecosystem on key product innovations and program offerings that accelerate partner success
Collaborate with internal AV teams and external video production partners to deliver dynamic, partner-facing video updates, spotlighting critical news, program changes, and strategic initiatives
Engage with Learning & Development teams for content used in promoting the partner program and enabling access for partners who need to enroll in courses to meet certification requirements
Support and enhance the global partner social media strategy by curating timely updates and thought leadership content for use across executive social media channels while collaborating with the Corporate Social team to amplify partner news on the Palo Alto Networks platforms
Contribute to executive communications initiatives by developing compelling content and messaging that amplifies the voice of global partner leaders
Innovate virtual engagement tactics by identifying and implementing new digital methods to connect with and activate partners across diverse geographies
Manage internal communication platforms, including ownership of the Channel Loop site and key Slack channels, to ensure timely and relevant distribution of partner-focused updates and resources
Exhibit strong project management expertise, aligning cross-functional stakeholders across business units to deliver high-quality partner communications and assets that enhance brand perception
Engage with key vendors and negotiate contract terms and costs for graphics, ghost writing, and newsletter development to provide consistent experiences for partners who receive news and updates
Define and track KPIs for partner communications and programs, leveraging platform analytics and engagement metrics to continuously optimize strategy and demonstrate ROI to leadership
Be instrumental in delivering a world-class partner experience as a key member of the Partner Experience team, where your creativity and collaboration will ensure consistent messaging and Palo Alto Networks’ brand voice across all communication platforms
Requirements:
Highly organized and self-motivated individual with a professional reputation for first-rate execution
Executive communication: Ability to craft clear, compelling messaging for executive audiences and external stakeholders free of grammar and spelling mistakes
Content strategy: Skilled in building and managing content ecosystems that support the partner experience across platforms (e.g., portal, webinars, social, video, collateral)
Storytelling: Adept at translating technical or programmatic content into engaging narratives (e.g., success stories, partner wins)
Channel ecosystem knowledge: Deep understanding of partner go-to-market models, partner segmentation, and channel sales dynamics
Partner engagement mapping: Experience aligning content and communication to different stages of the partner lifecycle (onboarding, enablement, growth)
Enablement alignment: Ability to ensure marketing communications are tied to sales enablement and partner success outcomes
Webinar and video production: Experience managing end-to-end virtual event and video production, from ideation to distribution
Social media marketing: Ability to support executive visibility and partner awareness through curated and platform-specific content
Innovation mindset: Comfort with experimenting and implementing new tools or methods for digital partner engagement. Experience with Adobe Experience Manager and News On Demand a plus
Stakeholder management: Skilled in navigating complex matrixed environments and aligning cross-functional teams (product marketing, sales, legal, AV, external vendors)
Program/project management: Proven track record of managing multiple initiatives with precision, from planning to delivery
Collaboration: Ability to unify efforts across global teams and time zones to drive consistent messaging and program execution
Bachelor’s degree
10+ years of social media strategy experience
10+ years in partner marketing roles with a focus on enablement and communication
10+ years experience working with global teams and diverse cultural requirements