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Senior Paid Social Specialist

United Kingdom, London · Job Posted April 11, 2026
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Job Description

We are looking for a dynamic and results-driven Senior Paid Social Specialist to drive the growth of our Performance Marketing programme globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against Performance Marketing targets globally.

Job Responsibility

  • Work with the Paid Media Director and a team of channel specialists to develop and execute a comprehensive global Paid Social strategy
  • Be hands-on in our accounts, optimising complex, high-spending global programmes across Meta and TikTok
  • Stay up to date with the latest trends and innovations in Paid Social and digital marketing
  • Design and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement
  • Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights
  • Build and maintain clear dashboards and performance reports for internal teams and senior stakeholders
  • Partner closely with Product, Data Science, and Engineering to develop technical solutions
  • Support in setting and managing a large, global annual budget
  • Communicate effectively with cross-functional teams and senior stakeholders

Requirements

  • 3–5 years of hands-on experience managing large-scale Meta and TikTok campaigns
  • Experience with Snapchat, third-party campaign management tools (e.g. Smartly) is a strong plus
  • Highly analytical and data-driven, comfortable working independently with data to inform strategic and tactical decisions
  • Proven track record in managing complex, high-spending global Paid Social programme - ideally within e-commerce, technology, or marketplace environments
  • Strong communicator with curiosity and ambition to continuously improve
  • Proactive problem solver who takes ownership and drives measurable results
  • Embraces experimentation and iterative optimisation to deliver sustained growth

Nice to have

Experience with Snapchat, third-party campaign management tools (e.g. Smartly)

What we offer

  • A competitive and comprehensive compensation and benefits package
  • Some roles may be eligible for share awards
  • Free Deliveroo Plus: free delivery and access to special offers
  • Team lunches from the best local restaurants
  • 25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
  • One day of paid leave per year to volunteer with a registered charity
  • Funded single cover healthcare on our core plan, with the option to add family members at own cost
  • On-site gym (HQ), discounted external gym membership
  • Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
  • Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
  • Life assurance
  • Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
  • Excellent kit to enable working from home and a parent-friendly working culture
  • Access to free mortgage advice
  • Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
  • Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
  • Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in-office yoga sessions
  • Summer and end-of-year parties

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