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The Senior Paid Social Manager will work directly with Paid Social Specialists and other digital marketing teams, providing feedback and guidance on client strategies, deliverables and personal goals. This candidate will be an expert in all paid social platforms, serving as a lead on clients with paid social projects. They will also work to grow their direct reports' knowledge of paid social platforms and strategy. Additionally, the Senior Paid Social Manager will oversee promoted content and paid social strategies managed by Nebo's Social Media team.
Job Responsibility:
Develop paid social media plans in coordination with broader paid media initiatives that support integrated campaign strategies
Stay up to date and ahead of current industry trends and paid social platform updates, sharing knowledge with multiple teams
Responsible for managing large budgets and campaigns across multiple digital advertising channels, with a primary focus on paid social
Act as Nebo's paid social media expert
Lead cross-department conversations and initiatives to develop data driven insights and recommendations in order to enhance client/account performance
Review paid social deliverables across clients and provide feedback and direction to other team members
Establish and facilitate training plans for new team members, leading training sessions and coordinating with other team members as needed
Lead new business efforts/sales pitches from a paid social standpoint
Manage relationships with vendors, agency partners, and platform reps
Directly manage one or more paid social specialists or other paid media team members, providing guidance and performance feedback through regular one on one meetings and formal reviews
Support clients and team members on non-social paid media initiatives when departmental needs arise
Work with departmental leadership to standardize the paid media department’s approach to paid social and planning as well as coordination with other departments, such as UXO, Intel, and Creative
Contribute to departmental growth and development initiatives
Act as a thought leader in the industry by writing articles, attending events and speaking about paid social
Lead strategic planning sessions and team meetings
Build and maintain team rapport with paid media team personnel, directors, and project manager
Oversee boosted post campaigns and strategy managed by the social team, providing direction, feedback, and optimization recommendations
Complete annual goals
Identify the developmental needs of junior team members
coach, mentor, or otherwise help others to improve their knowledge or skills
Requirements:
3+ years experience managing multi-channel paid media campaigns
Experience managing large budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
Client facing and public speaking experience
Facebook Blueprint Certified
Google Ads Certified (including Search, Display, Video, Shopping, Measurement)
Google Analytics Certified
Expert in all social platforms (Including but not limited to Facebook, LinkedIn, Pinterest, Twitter, YouTube)
Exceptional copywriting and grammar skills
Proficiency in Word, Excel and PowerPoint/Keynote
Strong written and verbal communications skills
Proven ability to translate high-level client goals into paid media strategy
Thorough understanding of broader paid media channels and strategy to ensure cross-channel alignment
Proficient knowledge of third-party tracking and analytics platforms
Excellent research and analytical skills
Ability to multitask and meet deadlines under pressure
Experience in Google Analytics, Adobe Analytics, and Google Tag Manager
Experience managing direct reports
Professional with 2-4 years work experience in area of practice
team management and/or mentorship required
Experience or Bachelor's Degree in area of practice or related field.
Nice to have:
Canva experience a plus
What we offer:
Hybrid in-office/remote work or fully remote work options designed to fit your needs
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