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We're The Good Influence - a social agency for the relationship era. We grow brands people believe in. Not the loudest brands. The most trusted ones - the ones helping people eat, feel, look, do or live better. We call it The Good Economy, and it's the only place we work. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid. A few things we're proud of: 15+ industry awards in under five years, Adweek's 3rd Fastest Growing Agency Globally, IPA Beacon Agency, Best Global Small Social Agency 2026, and - most importantly to us - Campaign's Best Places to Work 2026. The team makes the work, and we work hard to make it a place worth being. Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business through On A Mission. We're looking for a Senior Paid Manager to lead performance media across a portfolio of high-stakes brands in The Good Economy - owning the strategy, the work, and the outcomes. You'll mentor a team of Paid Managers, set the bar on craft, and be the senior face of TGI's paid practice for your accounts. This is for someone who's done the Manager job well and is ready to step up: you can hold a room of senior clients on plans and performance, you've got a point of view on where paid is heading, and you know how to scale a team without losing rigour. You're the operating bar - the standard others measure themselves against.
Job Responsibility
Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes
Be the senior face of TGI's paid practice for your accounts
Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap
Lead senior client conversations on performance, planning and growth
Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing
Pressure-test plans against real-world results and adjust at speed
Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks
Lead pitch contributions on paid strategy and run sessions internally to develop the team
Build career paths for the people you lead and own their progression conversations
Set the analytics framework across your accounts
surface trends across campaigns and turn them into agency-wide best practice
Lead deep-dive performance reviews and run experiments that move metrics meaningfully
Own forecast and revenue across your portfolio
flag risks early and spot growth opportunities
Keep scopes honest - manage burn against budget and coach the team on financial accuracy
Hold the room with CMOs and Marketing Directors - calmly, with data and conviction
Partner with creative leads to brief, review, and unlock paid-first creative that wins on platform
Champion creative testing as the central lever for performance gains
Requirements
5+ years in performance media
Senior paid track record
A confident senior face for clients
A people leader
Strategically sharp
Creative-fluent
Commercially confident
Calm in a crisis
A craft champion
AI-fluent
Curious about what's next
A culture fit for TGI
What we offer
Competitive Base Salary range - £45,000 - £52,000
Company bonus scheme up to 10% of salary based on personal & company performance
Hybrid remote working - Tuesday & Thursday in office
Monthly Travel Budget
Monthly Wellness budget
Company pension scheme
Enhanced maternity, paternity and sick pay
Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule
Fast growing company and opportunity to grow with the team
Open-minded culture, welcoming thoughts and ideas to be shared
Working with charitable organisations to help raise funds and give back
Regular team socials
25 days holiday allowance (plus the bank holidays)