CrawlJobs Logo

Senior Paid Social Creative Strategist

ethoslife.com Logo

Ethos

Location Icon

Location:
United States , San Francisco

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

114000.00 - 203000.00 USD / Year

Job Description:

We're looking for a sharp, data-driven, and creatively-minded Senior Paid Social Creative Strategist to join our team. This role is for a highly strategic individual with a deep understanding of the DTC landscape, who can translate consumer insights and performance data into high-converting ad creative. You will be at the forefront of our paid social efforts, shaping the creative strategy across key platforms to drive tangible business results. The ideal candidate has their finger on the pulse of paid social trends and best practices. You'll have experience working with brands that don't have physical products (e.g., fintech, SaaS), and you'll be a master at creating compelling messages that speak directly to consumer pain points and value propositions.

Job Responsibility:

  • Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
  • Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
  • Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
  • Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
  • Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
  • Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
  • Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment

Requirements:

  • 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
  • Proven experience working for brands with non-physical products, such as in the fintech space
  • Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
  • A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
  • An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
  • Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
  • Proficiency in leveraging performance data to inform and optimize creative decisions

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Paid Social Creative Strategist

Associate Director - Paid Social

This position sits in our Creative & Media craft. We combine data, technology, c...
Location
Location
United Kingdom , Manchester
Salary
Salary:
Not provided
basicagency.com Logo
BASIC/DEPT®
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in media roles servicing clients, preferably in an agency environment
  • Experience working in a cross-functional management team
  • Experience managing large client and agency teams
  • Experience managing complex campaigns across creative, media and consultancy
  • Inspiring and able to create a proactive and energised team culture
  • Strong client relationship management skills, including experience working directly with director and C-level clients on strategy development
  • A solid understanding of the industry and changing client needs
  • Excellent project management skills, able to find the most efficient ways of working
  • Brilliant written and verbal English communication skills
  • Advanced problem-solving skills
Job Responsibility
Job Responsibility
  • Facilitate and oversee the development and delivery of paid media campaigns
  • Provide senior level guidance on client media strategy and execution within the media planning & buyers team
  • Work collaboratively with the Head of Media Strategy / Lead strategist on the account
  • Lead long term relationships with C-Level stakeholders for a key client
  • Support Client Business Directors and Head of Media Strategy to develop annual strategies for the existing client
  • Support with driving growth, uncovering upsell and cross sell of services within the client
  • Work in partnership with Business Directors and Account Heads to manage the current client relationship
  • Demonstrate an in-depth understanding of wider commercial context beyond profitability on projects
  • Support accounts team on improving processes and systems with Finance and Operations to maintain client profitability at all times
  • Oversee revenue forecasting and ensure appropriate trackers are up to date across the teams
What we offer
What we offer
  • A flexible, hybrid working policy
  • The choice of medical healthcare providers (Bupa or Medicash)
  • 25 days holiday plus bank holidays and your birthday off each year
  • Company pension scheme
  • EAP scheme
  • Ride to work scheme
  • Enhanced family friendly policies
  • Buddy Program
  • Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities
  • Fulltime
Read More
Arrow Right

Senior Media Strategist

We’re looking for a Senior Media Strategist to plan all forms of media for our c...
Location
Location
United States , Des Moines
Salary
Salary:
Not provided
flynnwright.com Logo
Flynn Wright
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • College degree (preferred)
  • Ability to think strategically and offer valuable insight on media execution as it applies to achievement of client goals
  • Strong analytical skills and problem-solving abilities
  • Hands-on experience managing demand-side platforms (Trade Desk)
  • Current or willing to obtain key certifications (TTD, Google, Meta)
  • Strong verbal and written communication skills
  • ability to interact professionally with a diverse group of clients and staff
Job Responsibility
Job Responsibility
  • Media Strategy Development: Developing and implementing media strategies based on client objectives and goals
  • Campaign Planning: Creating and managing media campaigns across various channels within an omni-channel environment, including programmatic digital/video, CTV/OTT, paid social, traditional, and out-of-home
  • Media Buying: Negotiating and purchasing media space and time
  • Performance Analysis: Monitoring and analyzing campaign performance to identify areas for optimization. Includes forecasting, pacing, budget reallocation rules, test-and-learn plans, and how success is defined (CPL, CPA, ROAS, incrementally)
  • Audience + Data: Using first-party data, geo and audience strategy, data partnerships, lookalikes, privacy compliance (HIPAA/PHI if relevant
  • GDPR/CPRA awareness)
  • Client Communication: Maintaining strong client relationships and communicating media strategies and plans effectively
  • Staying Current: Keeping up with industry trends, media technology, and best practices
  • Maintain Program Skills: Stay current on certifications and knowledge related to the performance of daily job functions: Strata, Trade Desk, Sales Force, Microsoft, Google and others as deemed necessary
  • Internal Collaboration: Partner with Account Services, Creative and Billing to ensure everyone understands campaign goals and results
What we offer
What we offer
  • Office in the heart of downtown — steps away from art, culture and some of the city’s best spots for coffee, lunch and happy hour
  • Free downtown parking
  • Comprehensive plans for group health, dental, vision and life insurance
  • 401k with company match
  • Plenty of Personal Time Off (PTO), plus paid holidays
  • Potential for bonuses based on success of agency
  • Even more money for Employee Referral Program
  • Extracurriculars that tend to be historic events
  • Fulltime
Read More
Arrow Right

Senior Digital Designer

Do you like to push the envelope of design and motion on social media, email, an...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
neboagency.com Logo
Nebo Agency
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years’ design experience with at least 3 years designing social-focused creative
  • Online portfolio/demo reel showcasing your creativity, design, typographic, and layout skills
  • Highly skilled of proficiency in: Adobe Photoshop, Illustrator, After Effects, or comparable design and editing software
  • Engaged knowledge of the social and advertising landscape, including social, email, and paid media capabilities and trends
  • Possess excellent verbal and written communication skills
  • Self-starter with a collaborative mindset
  • Capable of working to timeline while delivering quality work
  • Understanding of and appreciation for audience analytics
Job Responsibility
Job Responsibility
  • Lead storyboarding and creation of short form videos/animation
  • Concept and create assets for use across various marketing platforms that are uniquely optimized to fit each channel, each audience and align with the client’s brand identity
  • Flexibility to respond quickly to breaking news or emerging industry trends by creating multiple pieces of content in a day or week
  • Collaborate alongside social media specialists and account strategists to help them execute their visions on a daily basis
  • Communicate with managers and colleagues to update project timelines and report on progress
  • Ability to assist with interactive design for approximately 20% of the time
What we offer
What we offer
  • hybrid in-office/remote work options designed to fit your needs
  • unlimited PTO
  • free attendance to local marketing events
  • Fulltime
Read More
Arrow Right

Vice President, Social Innovation

This is a senior executive leadership position at MissionOne Media, part of Bark...
Location
Location
United States , Chicago; Denver; Kansas City
Salary
Salary:
Not provided
barkleyokrp.com Logo
BarkleyOKRP
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 10 years of extensive experience in Social Media, Digital Strategy, or Integrated Planning, with a specific, proven track record of architecting innovation at an agency level
  • Proven track record of bridging the gap between Creative and Media, with experience influencing social-first creative development
  • Deep, authoritative expertise in the Paid Social ecosystem and a sophisticated understanding of its intersection with Programmatic media and data activation
  • Proven track record of building and scaling new service offerings or strategic practices within a high-performance agency environment
  • Exceptional negotiation and relationship-building skills with senior leaders at major social platform partners
  • Outstanding executive presence, with the ability to influence C-level stakeholders and navigate complex organizational dynamics
  • Strategic thinker with a data-driven approach, capable of bridging the gap between visionary strategy and performance-driven activation
  • Bachelor’s degree in Marketing, Communications, or a related field
Job Responsibility
Job Responsibility
  • Architect the overarching strategic vision for the Social Strategy & Innovation practice, ensuring MissionOne Media remains at the absolute cutting edge of the industry
  • Act as the primary strategic bridge between Creative and Media, collaborating with creative directors and content creators to ensure social assets are platform-optimized and media-ready
  • Own and drive executive-level partnerships with major social platforms (Meta, TikTok, Pinterest, etc.), securing "first-look" access to proprietary betas and first-to-market ad products
  • Lead agency-wide transformation by identifying, vetting, and operationalizing emerging social technologies (e.g., AI-driven creative, social commerce, and advanced data linkages)
  • Serve as the Senior Strategic Lead in high-stakes client meetings and presentations, articulating the value of social innovation as a driver of performance and brand growth
  • Directly collaborate with the Paid Social Activation team to design rigorous testing frameworks and pilot programs, ensuring a seamless transition from "big idea" to "flawless execution"
  • Partner with Planning leadership to integrate social-first creative strategies into integrated media roadmaps, ensuring creative and media are working in total lockstep
  • Drive new business development initiatives, serving as the senior social strategist in major pitches and demonstrating the agency's superiority in social innovation and activation
  • Develop and publish industry-defining thought leadership (white papers, executive briefings, speaking engagements) that positions the agency as a dominant force in the social space
  • Collaborate with Analytics and Activation leadership to architect proprietary measurement models for non-traditional social engagements and innovation pilots
Read More
Arrow Right
New

Social Strategy Director

Curiosity is seeking a Social Strategy Director to build, lead, and elevate the ...
Location
Location
United States
Salary
Salary:
Not provided
curiosity.fun Logo
Curiosity
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in social strategy or a closely related discipline at a creative, digital, or integrated agency
  • Proven success developing breakthrough social strategies, playbooks, influencer collaborations, and platform-specific ideas
  • Experience leading and growing social strategy capabilities
  • Mastery of platform behaviors, content formats, community dynamics, influencers, and real-time conversation
  • Deep experience using social listening, research, and data to generate insights and guide decisions
  • A track record of running complex social initiatives across channels and teams
  • Experience mentoring and developing junior strategists or social practitioners
  • Gravitas – You lead rooms with a clear, compelling POV
  • Social Fluency – You speak platform, behavior, culture, and content natively
  • Collaboration – You work seamlessly across creative, media, production, and analytics
Job Responsibility
Job Responsibility
  • Chart Social’s Path Forward: Develop social brand strategies, social ecosystem maps, always-on operating systems, and influencer partnerships
  • Build platform-specific strategies for TikTok, Instagram, YouTube, X, Reddit, Pinterest, Snapchat, and emerging platforms
  • Create social playbooks that define voice, tone, content architecture, community rules, channel purpose, and platform mandates
  • Translate social listening, behavioral signals, and cultural trends into sharp insights and actionable strategic direction for social and influencers
  • Reframe briefs to ensure ideas are social-first rather than retrofitted content work
  • Define what success looks like across social KPIs, behavioral metrics, and measurement frameworks
  • Lead, Steward and Grow: Serve as the connective tissue between planning, creative, account, media, and analytics
  • Act as a trusted partner to senior clients—advising on social maturity, ecosystem design, and cultural relevance
  • Partner with Creative leads to shape social-first ideas, content systems, and storytelling approaches
  • Collaborate with Media and Analytics to ensure strategies are targeted, measurable, and optimized
Read More
Arrow Right

Senior Strategist, Social Media & Innovation

Born and Raised has a fantastic opportunity for an intuitively insightful, wildl...
Location
Location
United States , Philadelphia
Salary
Salary:
Not provided
brownsteingroup.com Logo
Brownstein
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years of experience in advertising or brand planning
  • Agency background required
  • 1+ years of experience mentoring junior-level strategists/planners
  • Demonstrated experience in both Campaign Planning and Brand Strategy
  • Knowledge of best practices and fluency across all relevant current social channels (Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, Google, etc.) as well as emerging and niche social channels
  • Applied AI Expertise: Fundamental understanding of AI models—how they “think,” operate, and function—is required to make informed decisions about their application.
  • Curiosity and Willingness to Experiment: Success in this role demands ambition, adaptability, and a track record of experimenting with new technologies, tools, and strategies.
  • Continuous Learning: Staying abreast of the rapidly evolving AI landscape is crucial, as is maintaining up-to-date sources and alerts to follow news and developments.
  • Technical and Business Fluency: fluency with emerging technologies, business processes, and the ability to align AI solutions with measurable organizational goals.
  • Possesses a deep understanding of platform best practices across other digital channels
Job Responsibility
Job Responsibility
  • Develop brand planning initiatives across a portfolio of clients by proposing marketing and advertising recommendations that integrate consumer insights, cultural trends, category movement, media platform function and business knowledge.
  • Partner with clients to discuss brand health, business performance, and untapped opportunities for the client’s brand.
  • Social media savvy - able to skillfully apply social-first approaches to client challenges and opportunities.
  • Develop, implement, and manage social media strategies for clients and agency brand.
  • Conduct market research and social listening to inform strategy and identify trends.
  • Create content plans, ensuring alignment with brand voice and objectives.
  • Analyze performance metrics (e.g., engagement, reach, conversions) and present actionable insights.
  • Coordinate with creative, PR, influencer and paid media teams to integrate social with broader campaigns.
  • Stay current with platform updates, new tools, emerging trends, prompt engineering and other related skills.
  • Guide the agency team through qualitative, quantitative, and/or secondary research efforts across consumer, culture, category, and competition to unlock interesting and unexpected insights as the driving force behind campaigns.
What we offer
What we offer
  • An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry
  • A competitive salary
  • Health benefits
  • Wellness programs
  • 401K program
  • Remote Working
  • Flex Days
  • Summer Hours
  • Unlimited PTO
  • Fulltime
Read More
Arrow Right

Senior Vice President, Paid Media

We’re looking for a proven Senior Vice President, Paid Media to lead the next ev...
Location
Location
Salary
Salary:
150000.00 - 200000.00 USD / Year
walkersands.com Logo
Walker Sands
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12–15+ years leading agency paid media and/or performance marketing teams, working with B2B and technology clients
  • Proven success designing and executing multi-channel paid programs with multi-million dollar paid budgets
  • Deep understanding of marketing automation, CRM, ABM, SEO/GEO and conversion optimization — and how they intersect with paid strategy
  • Experience with and proficiency in key marketing and analytics platforms, including GA4, Looker Studio, Google Ads, LinkedIn Ads, Tableau, 6sense, Demandbase, and major DSPs such as Basis, The Trade Desk, DV360 and StackAdapt
  • Strong track record of new business success through strategy, storytelling and consultative selling
  • Experience managing and scaling teams in fast-paced, integrated environments
  • Exceptional communication and executive presence — able to inspire trust, influence stakeholders and present with confidence
Job Responsibility
Job Responsibility
  • Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms
  • Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing
  • Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling
  • Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders
  • Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships
  • Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing
  • Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes
  • Serve as a thought leader and evangelist for modern, insight-led paid media that powers the full buyer journey
  • Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations
  • Translate complex data and market dynamics into actionable insights and measurable results
What we offer
What we offer
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams
  • Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally
  • Fulltime
Read More
Arrow Right

Senior Vice President, Paid Media

We’re looking for a proven Senior Vice President, Paid Media to lead the next ev...
Location
Location
United States
Salary
Salary:
150000.00 - 210000.00 USD / Year
walkersands.com Logo
Walker Sands
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12–15+ years leading agency paid media and/or performance marketing teams, working with B2B and technology clients
  • Proven success designing and executing multi-channel paid programs with multi-million dollar paid budgets
  • Deep understanding of marketing automation, CRM, ABM, SEO/GEO and conversion optimization — and how they intersect with paid strategy
  • Experience with and proficiency in key marketing and analytics platforms, including GA4, Looker Studio, Google Ads, LinkedIn Ads, Tableau, 6sense, Demandbase, and major DSPs such as Basis, The Trade Desk, DV360 and StackAdapt
  • Strong track record of new business success through strategy, storytelling and consultative selling
  • Experience managing and scaling teams in fast-paced, integrated environments
  • Exceptional communication and executive presence — able to inspire trust, influence stakeholders and present with confidence
  • You’re data-driven and audience-obsessed
  • You’re a builder
  • You believe in team over ego
Job Responsibility
Job Responsibility
  • Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms
  • Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing
  • Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling
  • Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders
  • Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships
  • Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing
  • Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes
  • Serve as a thought leader and evangelist for modern, insight-led paid media that powers the full buyer journey
  • Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations
  • Translate complex data and market dynamics into actionable insights and measurable results
What we offer
What we offer
  • Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
  • Employer-matched 401(k) and access to financial planning services
  • Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
  • Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams
  • Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift
  • Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
  • Clear career paths, mentorship programs, and learning events to help you grow professionally
  • Bonus based on company performance
  • Fulltime
Read More
Arrow Right