Senior Paid Social Creative Strategist Jobs

Ethos

Location:
United States, San Francisco

Category:
-

Contract Type:
Not provided

Salary:

114000.00 - 203000.00 USD / Year

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Job Description:

We're looking for a sharp, data-driven, and creatively-minded Senior Paid Social Creative Strategist to join our team. This role is for a highly strategic individual with a deep understanding of the DTC landscape, who can translate consumer insights and performance data into high-converting ad creative. You will be at the forefront of our paid social efforts, shaping the creative strategy across key platforms to drive tangible business results. The ideal candidate has their finger on the pulse of paid social trends and best practices. You'll have experience working with brands that don't have physical products (e.g., fintech, SaaS), and you'll be a master at creating compelling messages that speak directly to consumer pain points and value propositions.

Job Responsibility:

Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment

Requirements:

5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
Proven experience working for brands with non-physical products, such as in the fintech space
Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
Proficiency in leveraging performance data to inform and optimize creative decisions

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Paid Social Creative Strategist