Senior Paid Social Consultant

• Development, set up and optimization of paid social campaigns across platforms like Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads
• Analyzing campaign data and generating reports to provide insights and recommendations for clients or internal stakeholders
• Regularly communicating campaign updates, performance metrics, and recommendations to clients, ensuring alignment and satisfaction
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
• Identifying and define target audiences for effective ad targeting
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Crafting engaging and persuasive ad copy to attract the target audience
• Continuously monitoring campaign performance and making data-driven adjustments to optimize key metrics
• Implementing and configuring conversion tracking mechanisms, such as pixels or tags, to measure campaign success
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization

• Several years of experience in hands-on paid social projects
• Open-minded and eager to learn more and develop your skill set
• Collaborate skills for working with cross-functional teams, clients, and stakeholders
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Passion for Paid Social and are always up to date for news and trends
• Great understanding of numbers and KPIs and are able to control complex campaign set ups, budgets and results
• Able to implement paid social strategies aligned with business goals, target audience, and budget
• Able to effectively allocate and manage campaign budgets to achieve desired outcomes
• Very good command of written and spoken English (C1)
• German is a plus

German language skills

• Flexible hybrid working policy (1-2 days at the office, depending on location)
• Company pension scheme
• Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
• Occasional breakfast/lunch at the office, Smoothie Tuesdays
• €30 per month flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
• Future Bens - Exclusive access to sustainable, healthy products at attractive deals
• Stay happy and healthy with a contribution to your health through the OpenUp platform
• Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
• Awesome clients
• The opportunity for possibility with training, development and certifications
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities