Senior Paid Search Specialist

• Manage the setup and optimization of SEM campaigns across Google Ads and Microsoft Ads
• Monitor reporting and deep dive into campaign analytics to find opportunities to maximize revenue and return on investment
• Monitor search category trends and provide insights that guide our landing page strategy
• Utilize test-driven marketing strategies to continuously improve marketing messaging, positioning, and budget optimization
• Collaborate with cross-functional teams to develop and test new strategies
• Engage with top industry partners (Google, Microsoft, etc.) and the latest ad products
• Forecast revenue and pace for weekly, monthly, and quarterly goals by product and campaign
• Act as the main point of contact for the client, internal departments, and third-party providers
• Help implement and understand the bidding strategies and goals for client campaigns
• Attend weekly meetings, ready to give updates on KPIs, performance, launches, traffic changes, and other details on assigned clients
• Help manage team tasks in Asana, based on notes from team meetings and conversations with the search specialist, manager, or director
• Develop and deliver presentations, points of view, business cases, and performance reports
• Present search campaign results to internal and external client teams, explaining performance and providing recommendations for improvement
• Provide proactive mentorship of Search Specialists supporting accounts
• Actively monitor and share industry news, online marketing trends, industry tools, and internal cross-team key learnings
• Meet with the Search Manager on at least a quarterly basis to set goals and take on projects for personal growth and wider departmental development

• 4+ years of experience managing and executing paid search media campaigns across Google Ads and Microsoft Ads
• Strong knowledge across all search platforms and have planned and placed paid search media buys in excess of $1 million annually
• Strong understanding of best practices across Google and Microsoft Ads
• Exceptional verbal, written, and presentational skills
• Ability to work independently and collaboratively with remote team members
• Flexibility and proven ability to perform in a fast-paced environment with concurrent and competing deadlines
• Bachelor’s degree
• Passion for and understanding of how different media channels work together in a campaign
• Meticulous, conscientious, and work with a sense of urgency
• Good understanding of all digital media disciplines
• Thrives in a client-centric environment
• Superior organizational skills and attention to details
• Ability to mentor and train search specialists in paid search best practices

Experience in the insurance industry is preferred