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Senior Paid Media Strategist

United States, New Gloucester · Job Posted May 16, 2026
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Job Description

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows. At Anchour, media isn't a line item — it's a core capability. In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close at conversion. You'll have opinions about creative. You'll connect data to decisions. And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward. This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built. If you've been doing strong work inside a structure that doesn't give you much room to grow, this is the role that changes that. This is a remote role based in New England.

Job Responsibility

  • Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement
  • Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems
  • Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy
  • Proactively adjust bids, budgets, targeting, and creative based on performance signals
  • Stay current on platform changes, new features, and best practices across Google and Meta
  • Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion
  • Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening
  • Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why
  • Bring a point of view to every client engagement, not just a plan
  • Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches
  • Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like?
  • Push back constructively when creative doesn't match the strategic intent or the audience moment
  • Review creative performance with a critical eye and use what you learn to improve the next brief, not just the next test
  • Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency
  • Allocate spend thoughtfully across channels and funnel stages, and flag issues before they compound
  • Treat every dollar with the same care you'd give your own
  • Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance
  • Go beyond dashboards — translate data into clear strategic narratives for clients that explains what happened, why it happened, and what you're doing about it
  • Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers
  • Communicate before you're asked. If something needs attention, your clients and team hear it from you first
  • Work closely with creative, strategy, and account teams to align media execution with broader campaign goals
  • Provide performance insights that actively inform creative direction and improve future work
  • Help set standards for how our media practice approaches strategy, reporting, and creative feedback
  • Mentor junior team members and contribute to how the media team develops as the practice grows

Requirements

  • Agency Experience: 5+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered.
  • Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level.
  • Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns.
  • Creative Conviction: You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
  • Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
  • Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked.
  • Reporting Infrastructure: You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility.
  • Data Storytelling: You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on.
  • Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
  • AI-Integrated Workflow: You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better.
  • Multi-Industry Fluency: Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives.
  • New England-Based: This is a hybrid role with set in-office days and occasional in-person client collaboration. Must be located in New England.

What we offer

  • Competitive Salary
  • Profit Sharing. Our success is your success
  • Retirement. Savings plan with a 4% company match
  • Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members
  • Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses
  • Home Office Setup. Get a laptop + 50% reimbursement for home office equipment
  • Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays
  • Paid Time Off. Minimum three weeks of paid time off per year
  • Paid Leaves. Paid parental, medical, bereavement, and other types of leave
  • Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round
  • Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times
  • Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child

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