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As our Senior Paid Media Strategist, you will lead Designity’s paid media strategy to support brand awareness, lead generation, pipeline growth, and revenue impact. You’ll bring senior-level performance marketing expertise, strong attention to detail, and a smart use of AI-powered tools to plan, launch, optimize, and improve campaigns across key paid channels.
Job Responsibility
Develop and execute paid media strategies across search, social, programmatic, and retargeting channels
Lead campaign planning, setup, testing, optimization, and reporting for Designity’s in-house growth initiatives
Use AI tools to improve targeting, automation, copy testing, performance analysis, and campaign optimization
Create and optimize ad copy, campaign messaging, and landing page direction to improve engagement and conversions
Run A/B tests to refine targeting, messaging, bidding, and conversion paths
Monitor performance metrics and adjust campaigns to improve CPL, SQL growth, ROAS, lead quality, and pipeline impact
Manage budgets, forecast spend, and catch campaign errors, tracking issues, or performance gaps before they affect results
Support ABM initiatives with highly targeted paid campaigns for priority audiences and accounts.
Requirements
7+ years of paid media or performance marketing experience, preferably across B2B