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Senior Paid Media Strategist

· Job Posted June 29, 2026
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Job Description

As our Senior Paid Media Strategist, you will lead Designity’s paid media strategy to support brand awareness, lead generation, pipeline growth, and revenue impact. You’ll bring senior-level performance marketing expertise, strong attention to detail, and a smart use of AI-powered tools to plan, launch, optimize, and improve campaigns across key paid channels.

Job Responsibility

  • Develop and execute paid media strategies across search, social, programmatic, and retargeting channels
  • Lead campaign planning, setup, testing, optimization, and reporting for Designity’s in-house growth initiatives
  • Use AI tools to improve targeting, automation, copy testing, performance analysis, and campaign optimization
  • Create and optimize ad copy, campaign messaging, and landing page direction to improve engagement and conversions
  • Run A/B tests to refine targeting, messaging, bidding, and conversion paths
  • Monitor performance metrics and adjust campaigns to improve CPL, SQL growth, ROAS, lead quality, and pipeline impact
  • Manage budgets, forecast spend, and catch campaign errors, tracking issues, or performance gaps before they affect results
  • Support ABM initiatives with highly targeted paid campaigns for priority audiences and accounts.

Requirements

  • 7+ years of paid media or performance marketing experience, preferably across B2B
  • Proven success driving qualified leads, pipeline acceleration, and measurable revenue impact
  • Expertise in Google Ads, LinkedIn Ads, Meta, and other paid social platforms
  • Strong understanding of tracking, attribution, conversion paths, and performance analytics
  • Hands-on experience using AI tools for targeting, automation, testing, reporting, and optimization
  • Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce
  • Strong analytical skills with a focus on CPL, SQL growth, ROAS, lead quality, and full-funnel performance
  • Excellent attention to detail and the ability to catch errors before campaigns go live
  • At least 5 hours of overlap with U.S. Eastern Time (EST)

What we offer

  • Paid PTO to relax and recharge
  • Professional growth opportunities and ongoing skill development
  • A fast-moving, supportive team environment
  • Flexible hours
  • Flexible vacations
  • Clear growth plan
  • Yearly meet ups
  • Healthcare & more
  • 401k matching

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