This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows. At Anchour, media isn't a line item — it's a core capability. In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close at conversion. You'll have opinions about creative. You'll connect data to decisions. And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward. This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built.
Job Responsibility
Campaign Management: Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube
Monitor campaigns daily
Set up campaigns with proper structure, tracking, naming conventions, and attribution
Proactively adjust bids, budgets, targeting, and creative
Stay current on platform changes
Full-Funnel Strategy: Develop media strategies that map to the full customer journey
Think in systems, not campaigns
Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift
Creative Strategy & Direction: Brief creative teams with strategic clarity
Push back constructively when creative doesn't match the strategic intent
Review creative performance
Budget & Pacing: Manage significant media budgets across multiple clients simultaneously
Allocate spend thoughtfully across channels and funnel stages
Reporting & Strategic Narrative: Build and maintain automated reporting systems
Translate data into clear strategic narratives for clients
Come to every client reporting conversation with prepared analysis and proactive recommendations
Communicate before you're asked
Collaboration & Leadership: Work closely with creative, strategy, and account teams
Provide performance insights
Help set standards for how our media practice approaches strategy, reporting, and creative feedback
Mentor junior team members
Requirements
Agency Experience: 5+ years managing paid media at a digital or performance marketing agency
Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager
Experience with connected TV platforms and programmatic required
Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together
Creative Conviction: You have opinions about what makes paid creative work
Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously
Daily Discipline: You check your campaigns every day
Reporting Infrastructure: You build systems, not spreadsheets
Data Storytelling: You explain what's happening, what it means for the business, and what you're recommending next
Strategic Conviction: You form opinions about what's working and what isn't
AI-Integrated Workflow: You're using AI tools to work smarter
Multi-Industry Fluency: Comfortable managing media for clients across different industries
New England-Based: Must be located in New England
What we offer
Profit Sharing
Retirement: Savings plan with a 4% company match
Premium Insurance: Premium health, dental, vision, and life insurance
Optional HSA: An optional health savings account
Home Office Setup: Get a laptop + 50% reimbursement for home office equipment
Paid & Flexible Holidays: 12 paid holidays throughout the year, including three flexible holidays
Paid Time Off: Minimum three weeks of paid time off per year
Paid Leaves: Paid parental, medical, bereavement, and other types of leave
Flexible & Summer Fridays: Half-day Fridays throughout the summer
Lifelong Learners Fund: Cash for professional development (books, conferences, courses), and team bonding fun times
Baby Bonding Bucks: $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child