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Senior Paid Media Strategist

United States, New Gloucester · Job Posted April 11, 2026
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Job Description

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows. At Anchour, media isn't a line item — it's a core capability. In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close at conversion. You'll have opinions about creative. You'll connect data to decisions. And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward. This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built.

Job Responsibility

  • Campaign Management: Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube
  • Monitor campaigns daily
  • Set up campaigns with proper structure, tracking, naming conventions, and attribution
  • Proactively adjust bids, budgets, targeting, and creative
  • Stay current on platform changes
  • Full-Funnel Strategy: Develop media strategies that map to the full customer journey
  • Think in systems, not campaigns
  • Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift
  • Creative Strategy & Direction: Brief creative teams with strategic clarity
  • Push back constructively when creative doesn't match the strategic intent
  • Review creative performance
  • Budget & Pacing: Manage significant media budgets across multiple clients simultaneously
  • Allocate spend thoughtfully across channels and funnel stages
  • Reporting & Strategic Narrative: Build and maintain automated reporting systems
  • Translate data into clear strategic narratives for clients
  • Come to every client reporting conversation with prepared analysis and proactive recommendations
  • Communicate before you're asked
  • Collaboration & Leadership: Work closely with creative, strategy, and account teams
  • Provide performance insights
  • Help set standards for how our media practice approaches strategy, reporting, and creative feedback
  • Mentor junior team members

Requirements

  • Agency Experience: 5+ years managing paid media at a digital or performance marketing agency
  • Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager
  • Experience with connected TV platforms and programmatic required
  • Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together
  • Creative Conviction: You have opinions about what makes paid creative work
  • Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously
  • Daily Discipline: You check your campaigns every day
  • Reporting Infrastructure: You build systems, not spreadsheets
  • Data Storytelling: You explain what's happening, what it means for the business, and what you're recommending next
  • Strategic Conviction: You form opinions about what's working and what isn't
  • AI-Integrated Workflow: You're using AI tools to work smarter
  • Multi-Industry Fluency: Comfortable managing media for clients across different industries
  • New England-Based: Must be located in New England

What we offer

  • Profit Sharing
  • Retirement: Savings plan with a 4% company match
  • Premium Insurance: Premium health, dental, vision, and life insurance
  • Optional HSA: An optional health savings account
  • Home Office Setup: Get a laptop + 50% reimbursement for home office equipment
  • Paid & Flexible Holidays: 12 paid holidays throughout the year, including three flexible holidays
  • Paid Time Off: Minimum three weeks of paid time off per year
  • Paid Leaves: Paid parental, medical, bereavement, and other types of leave
  • Flexible & Summer Fridays: Half-day Fridays throughout the summer
  • Lifelong Learners Fund: Cash for professional development (books, conferences, courses), and team bonding fun times
  • Baby Bonding Bucks: $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child

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