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As a Senior Paid Media Specialist, you will play a crucial role in driving our growth engine, with special focus towards our B2B audiences. Your role will be to generate qualified leads ,conversions and drive measurable business results.You will be responsible for planning, executing, and optimising full-funnel paid media campaigns across multiple platforms, with a strong focus on LinkedIn, to achieve critical B2B goals for the organisation, directly contributing to our overall business growth and success. This role is vital for scaling our efforts towards our B2B growth engine and translating our growth ambitions into tangible results by targeting our highest-value accounts. You'll be part of a dynamic, performance-driven paid media team, collaborating closely with cross-functional teams like Sales, MarTech, B2B Marketing, and Analytics to ensure strategic alignment and cohesive tracking.
Job Responsibility:
Develop, manage, and optimise full-funnel paid media campaigns across platforms like LinkedIn, Meta, YouTube, Google, and others
Execute and scale our ABM Strategy running targeted ads for high-value target accounts
Collaborate with cross-functional teams to ensure strategic alignment, cohesive tracking, and the development of impactful creative assets
Continuously monitor performance, execute A/B tests, and make data-driven adjustments to lower CPL and increase SALs
Stay current with evolving paid media trends and best practices to drive continuous improvement and innovation
Requirements:
5+ years of experience managing paid media campaigns across social platforms, with proven expertise on LinkedIn
Deep knowledge of B2B and B2C paid strategies across multiple platforms, particularly LinkedIn, META and Google Ads
Proven experience executing ABM strategies and a strong understanding of B2B lead generation tactics
Experience with campaign management systems (e.g., Smartly.io or similar) and excellent analytical, organisational, and communication skills
Demonstrated ability for agile, data-driven optimisation and a strong collaborative mindset for driving integrated marketing efforts across internal teams
Nice to have:
Experience with Marketing Automation Platforms and CRM systems (Salesforce)
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