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Senior Paid Media Planner

Fenton

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Location:
United States , New York City, Los Angeles, San Francisco, Sacramento, Washington DC

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Category:
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Contract Type:
Not provided

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Salary:

85000.00 - 100000.00 USD / Year ▼
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Job Description:

Fenton is hiring a cycle-dedicated Senior Media Planner to develop and steward integrated media plans with heavy emphasis across local and national offline channels—and to coordinate digital plans through approved vendors and platforms. You’ll support a mix of government, public-interest, and advocacy clients, ensuring plans are compliant, efficient, and measurable through Election Day 2026.

Job Responsibility:

  • Develop and steward integrated media plans with heavy emphasis across local and national offline channels
  • Coordinate digital plans through approved vendors and platforms
  • Support a mix of government, public-interest, and advocacy clients, ensuring plans are compliant, efficient, and measurable through Election Day 2026
  • Activate and implement cross-channel media plans including creative trafficking, media planning research, and general account support
  • Build audience-first media plans across broadcast/cable/CTV, terrestrial & streaming audio, and OOH
  • Translate media and audience insights into actionable media mixes, budget allocations, geo targeting, reach/frequency goals
  • Lead the execution and delivery of media plans
  • Oversee coordination of all digital execution with external vendor partners
  • Manage RFPs, negotiate proposals, review plans and ensure KPIs are aligned across partners
  • Run point on TV, radio, OOH vendor relationships
  • Confirm all media runs as planned, with creative correctly trafficked and QA’d
  • Monitor pacing, creative clearance, preemption risk, and delivery
  • Recommend real-time reallocations to optimize delivery
  • Oversee posting and stewardship
  • Collaborate with finance team on reconciliation and invoice review
  • Produce clear weekly dashboards and end-of-flight reports
  • Partner with Creative/Accounts/Research to align briefs, flighting calendars, message rotations, and measurement plans
  • Present plans and results to clients and stakeholders
  • Contribute to RFP responses for a variety of clients

Requirements:

  • 3–5+ years of media planning with significant offline experience
  • comfortable coordinating digital through outside vendors/partners
  • Experience on government/public-sector or civic campaigns (understanding disclaimers, audit trails, FOIA/public-record, 1:1 added value)
  • Strong grasp of audience development, market selection, GRP math, and stewardship/posting best practices
  • Skilled at vendor management: comparing proposals, negotiating rates/added-value, and managing make-goods
  • Meticulous with trafficking inputs, calendars, and documentation
  • strong Excel/Sheets skills for schedules and posts
  • Clear communicator who thrives in campaign tempo and can translate insights into practical media decisions

Nice to have:

  • Experience with Spanish-language or multi-lingual media
  • Familiarity with brand-lift or pre/post awareness studies and how to integrate findings into media planning
  • Work within government procurement and platform policies: disclaimers, political windows, proofs of placement, and ad archive requirements
  • Support MWBE/DVBE/local vendor utilization and documentation as required by government contracts
  • Local market knowledge in NY, CA, or key battleground DMAs
What we offer:
  • Access to the Fenton Learning Lab
  • Comprehensive healthcare plans
  • Flexible Spending Account (FSA)
  • 401K with employer match
  • Profit sharing plan
  • Unlimited PTO for exempt staff and generous accrual policy for non-exempt staff
  • 11 paid company holidays
  • Discretionary company closing between the Christmas and New Year’s holidays
  • Pre-tax commuter benefits via WageWorks
  • Mobile Phone Reimbursement

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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