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Senior Paid Media Manager

United States, Seattle 160000.00 - 170000.00 USD / Year · Job Posted January 18, 2026
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Job Description

We are looking for a Senior Paid Media Manager to join our global Growth Marketing team. You will serve as the strategic architect of our global paid acquisition engine and act as the functional lead for our Paid Media Specialists, ensuring that our global presence across paid search, paid social, and high-intent marketplaces is cohesive, data-backed, and optimized for a technical buyer’s journey. This is a high-impact, senior-level role for a strategist who can transcend traditional "lead gen" and build a sophisticated presence that reaches developers and security engineers where they research.

Job Responsibility

  • Lead the high-level planning and optimization of digital paid media campaigns across Google, LinkedIn, X, Review Sites, Reddit, emerging LLM-driven channels, and YouTube
  • Act as the primary consultant to Demand Generation Campaign Managers to integrate paid media into broader marketing initiatives
  • Partner closely with SEO and Content teams to drive brand authority across the modern search landscape, including AEO/GEO
  • Lead our paid strategy on high-intent platforms like G2, Gartner, and 6sense
  • Serve as the strategic lead for our regional and channel-specific specialists
  • Define global playbooks, campaign hierarchies, naming conventions, and optimization standards
  • Architect a comprehensive, multi-channel journey that provides a seamless user experience from initial brand discovery to purchase
  • Oversee the global tracking and attribution framework (GA4, SFDC, Looker)
  • Translate complex multi-channel data into a clear narrative of business impact, pipeline velocity, and ROI for leadership

Requirements

  • 10+ years of experience in B2B digital marketing and paid media for technical SaaS products (experience in DevOps, Cybersecurity, or Developer Tools is highly preferred)
  • Bachelor’s degree required
  • Expert-level, hands-on experience executing and scaling high-budget campaigns across Google Ads, LinkedIn, Reddit and emerging paid channels
  • Proven ability to architect complex, multi-touch journeys that move users from awareness to purchase
  • Strong understanding of revenue attribution and how paid media influences both PLG and enterprise sales cycles
  • An understanding of SEO fundamentals and the ability to collaborate on AEO/GEO strategies
  • Expert-level experience with GA4, Salesforce (SFDC), and Looker Studio
  • Must be a self-motivated, persuasive, and highly organized individual capable of acting in a global context across different markets, cultures and timezones

Nice to have

Deep experience managing and optimizing paid presence on third-party platforms including G2, Gartner Digital Markets, and 6sense (or similar ABM/Intent tools) to capture and convert high-intent accounts

What we offer

  • Equity package of restricted stock units (RSU)
  • Eligibility to participate in our Employee Stock Purchase Plan
  • Comprehensive benefits including medical, dental, vision, retirement, wellness
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