Senior Paid Media Manager

Planning, buying, and optimizing digital media for B2B clients

• Mastered understanding of ABM as a B2B go-to-market strategy
• 5+ years of experience managing paid media for B2B clients with a track record of meeting and exceeding client KPIs
• Experience with Google Ads
• Experience with Programmatic DSPs (highly desirable)
• Experience with LinkedIn Ads (highly desirable)
• Must have experience working within 6Sense or Demandbase
• Work within channel-specific campaign management tools such as Google Ads, DV360 / The Trade Desk, and LinkedIn Ads
• Collaborate with clients and internal teams to deliver comprehensive paid media strategies across paid search, programmatic, and social
• Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly
• Meet internal and client deadlines
• Design and conduct A/B tests and experiments in paid media platforms
• Drive and achieve client KPIs
• Analyze campaign data to derive actionable insights, turning numbers into narratives that inform strategy and improve outcomes
• Take charge of campaign management from inception to optimization: Build, run, and refine campaigns ensuring we meet and exceed KPIs
• Proactively identify challenges or underperformance in campaigns and produce insightful recommendations to improve campaign outcomes
• Act as a senior point of contact both internally and externally for digital media campaign related inquiries
• Setup campaigns for appropriate conversion tracking in paid platforms, analytics tools, and CRMs
• Utilize advanced audience targeting capabilities and segmentation methodologies to reach and engage specific buyer personas and decision makers within target accounts
• Bachelor’s degree in Business, Communications, Marketing, Advertising, Finance, or a related field
• Exceptional communication skills
• Detail-oriented
• Excellent attention to detail
• Proficient at managing multiple projects
• Highly organized
• Analytical
• Strong leadership qualities
• Effective in a cross-functional team environment
• Proactive team player
• Capable of independent problem-solving
• Rapid troubleshooting
• Managing tasks in a fast-paced, technology-oriented environment
• Enjoy process-oriented work
• Commitment to excellence and readiness to advance both personal and team objectives

• Programmatic DSPs
• LinkedIn Ads