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Sitting within the Client Solutions department and reporting into the Paid Social Lead, the Paid Media Manager will be accountable for providing strategic, technical & operational leadership across Paid Social, with a focus on activation in addition to paid media planning consultation as necessary. The Paid Media Manager will be accountable for day-to-day campaign activation, ensuring set-up, design, delivery, optimisation, troubleshooting and evaluation processes for all campaigns meet our high standards. They will lead selected departmental projects which focus on improving our BAU and support product improvement workstreams while also providing direction in the shape of principles, processes and specialist objectives to achieve this with support from the Paid Media Lead. They will also contribute to / own developmental projects for Paid with direction from the Project Owners / Paid Media Lead. This role encourages growth strategically by encompassing Planning & Product influence as well as Activation competencies, which support the creation of effective client pitches.
Job Responsibility:
Day to day campaign activation & Leadership: Commercial, Surveys, LAD Nation Panel Recruitment, Tech
Campaign reporting and keeping Project Manager / Key Stakeholders updated with issues / successes
Implement campaigns according to strategy: including full-funnel activations, performance activations & sophisticated measurement approaches alongside testing plans
Researching & contributing to audience designs / optimisations across our entire audience suite (Skyrise, Permutive, LADNation, Platform engagers, Platform data etc)
Reporting and measurement support or leadership for allocated campaigns, as well as ensuring quality across all campaigns through supportive management & enablement
Joint ownership of Test/Learn roadmap alongside Paid Media Lead & Effectiveness team
Understanding & growing knowledge pertaining to all major social platforms
native tools & features, new developments, our principles & processes for end-to-end campaign activation and industry news
Updating teams on results and upcoming challenges/issues
Accountability for the day-to-day fidelity of our Campaign Checklist & Project Tracker
Updating 360 Leadership on any changes in the marketplace / campaign issues and supporting Manager & Exec with difficult communications pertaining to campaign challenges
Accountable for upkeep & fidelity of LBG’s Paid Media Campaign Checklist data
Enable team to deliver campaign performance improvements vs. Benchmarks across formats & platforms
Knowledge share presentations to internal teams to improve understanding, processes & output quality
Line management of Paid Exec. Responsible for development, progression and work attainment.
Requirements:
Experience as a Paid Media Manager is essential
Expertise buying across all social media platforms, including Meta Ads, Tiktok Ads, X Ads, Snapchat Ads and Google Ads
Track record of delivering effective, progressive, digital strategies for clients
Strong knowledge on the media advertising landscape, with a finger on the pulse for new platform opportunities
A test and learn mindset, with genuine interest in uncovering opportunities for campaign performance growth
A proven problem solving mindset with the ability to both proactively spot potential problems, and react when issues do arise
The ability to clearly articulate points of view to campaign stakeholders and wider teams, and influence decision makers to positively impact campaign performance.