Senior Paid Media Manager

• Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic
• Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams
• Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets
• Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics
• Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement
• Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization
• translate insights into clear business recommendations
• Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency
• Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response
• Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact
• Ensure all campaigns meet privacy and compliance standards, including GDPR, CCPA, and internal governance policies

• 6–8 years of hands-on experience managing paid media campaigns in a fast-paced, high-growth B2C or mission-driven environment
• Proven success leading multi-channel media portfolios across Google Ads, Meta, TikTok, YouTube, and programmatic platforms
• Strong analytical and strategic skills - able to connect channel performance to business outcomes and tell the story behind the numbers
• Experience running campaigns across multiple markets with cultural and regulatory nuance
• Deep understanding of creative testing, audience segmentation, and attribution
• Flexible and resourceful - thrives in ambiguity, comfortable moving between strategic planning and in-platform optimization
• Excellent collaboration and communication skills
• strong ability to align diverse stakeholders around a shared vision
• Passionate about experimentation and continuous improvement

Experience in nonprofit, social impact, or community-focused brands

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
• Community Engagement: Make a difference through our volunteering program