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Senior Paid Marketing Manager

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CoinShares

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Location:
France , Paris

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a Senior Paid Marketing Manager to lead the development and execution of our paid media strategy across key global markets. This new role will drive awareness, education and acquisition campaigns targeting both retail investors and institutional investors. The Senior Paid Marketing Manager will oversee multi-market strategies, manage internal and external resources, and ensure campaigns deliver measurable impact. The role requires a balance of strategic thinking, campaign planning, creative input, and performance optimization.

Job Responsibility:

  • Define and own paid media strategies across the US, UK, Germany, Sweden, France, and Italy to meet both retail and institutional objectives
  • Design funnels and multi-channel campaigns tailored to target audiences
  • Develop campaign angles and collaborate with Marketing & Design teams to craft compelling messages
  • Monitor campaign delivery and ensure smooth execution across platforms
  • Provide weekly overviews with recommendations for optimization
  • Manage and guide external and internal paid resources to ensure alignment with goals and efficiency in execution

Requirements:

  • Degree in Marketing, Business, Communications or related field
  • 6+ years in paid media/paid social/paid search with a proven track record of developing multi-market and multi-platform strategies
  • Experience managing teams and external partners (e.g. agencies, freelancers)
  • Strategic thinker with hands-on experience in campaign setup, management, and optimization
  • Strong analytical skills, able to translate performance data into actionable insights
  • Strong understanding of US and European media landscapes, particularly for financial products or regulated industries
  • Excellent communication and collaboration skills across functions (creative, product, design, compliance)
  • Results-driven, proactive, and able to balance strategic planning with operational execution
  • Written and spoken English fluency required

Nice to have:

  • Experience in regulated industries
  • Knowledge of (or strong interest in) crypto, digital assets, or financial products

Additional Information:

Job Posted:
December 07, 2025

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