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You will begin with our 12 week Native Advertising academy designed to equip you with the skills needed to excel in the role: the fundamentals, campaign set-up, creative best practice, targeting, bidding, optimisation and scaling (and much more!). Day-to-day, you will design, create and manage high-performance ad campaigns across our core Native channels (including: Taboola, Outbrain, Mediago, and the Microsoft Audience Network) for the B2C RoW division. You’ll be responsible for achieving campaign targets and working alongside the Marketing and Commercial Strategy team to set strategy for your portfolio.
building successful marketing campaigns from scratch, including engaging ad copy or creative, relevant audience targeting and long-form copy writing on advertorials
Strong analytical & numerical skills: Using a variety of data sources to analyze ad performance data
Stakeholder management: Building strong relationships with other MVF teams
Commercial awareness: Demonstrating a deep knowledge of the commercial factors behind the marketing
Producing killer marketing content: Producing marketing creative, copy and other content to tight deadlines