Senior Organic Social Analyst Job at BASIC/DEPT® (London)

Job Description

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a Senior Social Analyst to join the team! The Senior Social Analyst will work across a range of teams to deliver solid Social Media data and insights which will be used to increase campaign performance and help shape the best and most effective strategies for our clients. Collaboration is key as the Senior Social Analyst will work closely with our clients, creative teams, tech teams and account management teams. In addition, they will take a leading role in consulting key clients and helping guide the wider team toward successful outcomes.

Job Responsibility

Lead, manage, and inspire a high-performing team, providing ongoing mentorship and guidance
Partner with senior leadership (Head of Paid Social, Head of Digital Strategy, and Head of Media Strategy) to shape long-term media strategies, define tactical plans, and ensure excellence across planning and execution
Serve as a senior strategic advisor to key clients, offering direction on strategy, performance optimisation, and cross-channel planning while fostering strong, trust-based relationships
Drive team development by designing and initiating training and upskilling programmes to elevate overall team capabilities
Develop reporting frameworks to ensure accurate, timely delivery of performance insights aligned with client objectives, including audit and data-quality checks
Lead the vision for data utilisation, defining how cross-platform insights, client analytics, and content performance can inform smarter content creation, distribution, and optimisation
Leverage social listening tools to monitor brand sentiment, trends, and emerging conversation topics, translating insights into actionable creative opportunities
Champion innovation, continuously improving reporting processes, exploring new technologies, and introducing enhanced methodologies to strengthen our analytical and strategic capabilities
Contribute strategic insights across content, technology, media, and data to support broader business initiatives and enhance cross-functional alignment
Present work confidently to both internal and external stakeholders, acting as a senior representative of the team and a trusted expert.

Requirements

Proven experience in a social media analytics role within a digital or creative agency, or in-house at a consumer-focused brand
Inspirational leadership style, able to foster a proactive, energised, and collaborative team culture
Exceptional client relationship management skills, including experience partnering directly with senior-level stakeholders on strategic initiatives
Deep understanding of the digital and social landscape, with awareness of industry shifts and evolving client needs
Expert knowledge of major social platforms and the performance metrics, analytics tools, and data points that underpin them
Advanced reporting proficiency across platforms such as TikTok, Facebook/Instagram, Snapchat, YouTube, and X/Twitter, and familiarity with Google Analytics or similar tools
Hands-on expertise with social listening tools, including platforms like Pulsar and Brandwatch
Advanced Excel/Google Sheets skills, with the ability to build structured, scalable analysis
Exceptional time management and organisational skills, paired with strong attention to detail
Understanding of social-first creative development, and how data can inform and enhance creative strategies
Ability to design and evolve reporting methodologies, ensuring frameworks remain innovative, insightful, and aligned with client objectives.

What we offer

A flexible, hybrid working policy
The choice of medical healthcare providers (Bupa or Medicash)
25 days holiday plus bank holidays and your birthday off each year
Company pension scheme
EAP scheme
Ride to work scheme
Enhanced family friendly policies
Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities

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Senior Organic Social Analyst

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