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BASIC/DEPT® Logo BASIC/DEPT® · IT - Software Development

Senior Optimisation Consultant

Netherlands, Amsterdam · Job Posted January 03, 2026
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Job Description

DEPT®/Data has the mission to help DEPT® make the best work in the industry using data to optimise everything we do. This role sits within our Data & AI practice, which includes data strategists, data scientists, engineers and analysts that work alongside DEPT® teams around the world across different services – from commerce, to full-funnel media, content engineering to internal operations. As a Senior Optimisation Consultant, you’ll make data-driven decisions, and you know how to clearly visualise user needs and report them to our clients. You know how to use heat maps, user recordings and polls to generate insights and translate them to hypotheses. You define experiments into a roadmap, conduct those and present back the results. You’ll let our designers and developers know what has to be done if you need their support in experiment delivery. By presenting complex answers in a clear fashion, you're able to convince your clients into what optimisations to prioritise. In this way you actively support the data driven development and increasing conversion of the platforms we deliver to our clients.

Job Responsibility

  • Helping clients define how to measure their digital success (KPIs / Conversion), aligned with their business objectives
  • Analysing data through (Google) analytics or user feedback (hotjar/contentsquare) reviews, turning data into insights
  • Benchmarking user journeys against best practices through Heuristic walkthroughs
  • Conducting deep dive analysis to support backlog priorisation for our clients digital platforms (site/shop/app)
  • Responsible for creating test plans, executing A/B tests and evaluation
  • Join in (or lead) client workshops
  • Producing and delivering reports/audits that summarise your findings
  • Contributing to conversion programmes driving continuous improvements through iterative learning

Requirements

  • Relevant working experience as an optimisation consultant preferably within the digital marketing field
  • Know your way around Google Analytics, Hotjar and/or content square and tools like VWO or Optimizely
  • Have a commercial entrepreneurial drive
  • Have experience at a digital agency (bonus points)

Nice to have

Have experience at a digital agency

What we offer

  • A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year
  • 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days
  • DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
  • Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office
  • Get a discount on your lease bike and ride in style
  • hassle free-commutes with an NS Business Card
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