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Senior Operation CRM

Vietnam, Ho Chi Minh City · Job Posted January 10, 2026
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Job Description

As a Senior CRM - digital MTK, you will be a key contributor to the development company and make planning and strategy non-paid channels with the manager. You work with members to analyze data, build plans for developing non-paid and have the opportunity to work with big partners such as Insider, Appflyer, Google, Meta, etc.

Job Responsibility

  • Support the development of a digital marketing plan with a detailed action plan and budget to ensure retention and revenue align with business objectives
  • Monitor campaigns and coordinate with internal teams on planning, execution, tracking, and optimization to achieve KPIs with the best possible conversion rate (CR)
  • Plan and operate non-paid channels - including app push, in-app banners, and email - according to the overall marketing plan
  • Partner with cross-functional teams to ensure consistent alignment between company strategy and budget utilization
  • Identify root causes of issues in daily channel operations and develop practical solutions and new processes/workflows to improve performance
  • Translate complex digital marketing data into clear insights and actionable recommendations
  • Leverage online marketing planning and execution expertise to support other team initiatives (Branding, Community, etc.)
  • Apply strong knowledge of growth and optimization best practices, such as A/B testing and growth-hacking tactics
  • Be creative and think outside the box to identify initiatives that improve user experience and maximize user activation
  • Work with growth, dev's team to build tracking and E2E digital MTK
  • Using measurement and engagement tools such as Insiders, Appsflyer, Google Analytics for reporting
  • Can use SQL to analytics data and AI tools to optimize operation

Requirements

  • University or higher, major in Finance, Marketing, Business Administration, Economics, etc.
  • 2+ years of experience in Digital Marketing, with hands-on experience with CRM tools: Insider, Moengage, etc.
  • Deep understanding of APP measurement tools and tracking systems (Appsflyer, Google Analytics, Firebase, GTM, …)
  • Using SQL to analytics data
  • Solid knowledge of online marketing tools and best practices
  • Good analytical and critical thinking with data-driven
  • Thrives in a fast-paced environment that is both high-growth and startup in nature
  • Teamwork, integrity, problem solving, time management, multiple tasks, think can do it, self-learning
  • Outstanding presentation and communication skills in collaborating with diverse, multi-functional teams
  • Ability of creativity and continuous improvement
  • Ability of working towards result
  • Ability of effectively working in changing environment
  • Ability to understand & communicate in English wellington (TAB)

What we offer

  • Meaningful work & impact: Work on products that protect users’ data and make a real difference in people’s lives
  • Competitive rewards: Great work deserves great rewards — enjoy competitive pay and recognition for contribution and impact you make
  • Growth & well-being: Fuel your growth with hands-on learning. Enjoy extra leaves, and premium healthcare for you and your family
  • People & workspace: Collaborate, create, and celebrate — a modern workspace built for teamwork, fun, and innovation
  • Young & dynamic environment: Work with stunning colleagues where creativity thrives, ideas are welcome, and every day brings new challenges and opportunities

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