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Senior Offline Sales Manager

https://www.tui.com Logo

TUI

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Location:
United Kingdom , Luton

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Salary:

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Job Description:

Join TUI Airline as our Sr Offline Sales Manager and provide strategic leadership for a specialist team focused on maximising offline sales channels and developing the Visiting Friends & Relatives (VFR) segment across our European markets.

Job Responsibility:

  • Define and execute the VFR sales growth strategy across priority origin-destination markets, developing value propositions and offers tailored to community-specific travel behaviours
  • Identify high-potential VFR markets and build dedicated fare structures for diaspora travellers, partnering with local agents and grassroots networks to deepen market penetration
  • Work with Group Brand & Marketing teams to create culturally resonant campaigns, building brand preference through targeted outreach, sponsorships, and local events in key communities
  • Lead the commercial strategy for offline sales across Europe, optimising revenue through TUI's owned retail network and independent travel agents
  • Lead and develop a team of regional specialists, operating effectively in a pan-European matrix environment while sharing best practices across markets
  • Define and track KPIs for offline sales performance, monitoring market trends and community-based calendar milestones to adapt strategies quickly

Requirements:

  • Demonstrated ability to build trust-based relationships with diverse retail partners, from small non-IATA agencies to large retail chains
  • Understanding of both grassroots VFR networks and broader European retail sales environments, with experience engaging across cultural and linguistic barriers
  • Network within the VFR travel community, with established success in managing offline retail channels, ideally in a multi-country airline or travel environment
  • Experience leading commercial teams across multiple geographies, with skill in aligning local market priorities with central commercial strategies
  • Clear communication abilities to present business cases and strategies to executives and partners, with a solutions-oriented approach to complex challenges
  • Fluency in English
  • additional languages (French, German, Arabic, BCS, Spanish, Greek, Turkish) highly valued, with ability and willingness for extensive travel

Nice to have:

additional languages (French, German, Arabic, BCS, Spanish, Greek, Turkish)

What we offer:
  • Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support
  • Flexible working: hybrid or remote working models
  • Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub
  • Participate in our tech communities and collaborate on global projects and teams
  • Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community

Additional Information:

Job Posted:
January 06, 2026

Expiration:
January 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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