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Advocate Group Logo Advocate Group · Sales

Senior National Account Manager

United Kingdom, Bristol Employment contract 60000.00 - 70000.00 GBP / Year · Job Posted June 15, 2026
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Job Description

Senior National Account Manager – Sainsburys, Waitrose Bristol – 2/3 days per week in-office £70,000 + 10% bonus + benefits We’re working with a well-established, high-performing food business in a genuinely exciting growth phase. The business is already established with strong relationships across UK Grocery and a clear plan to accelerate branded growth, they’re now looking to hire a Senior National Account Manager to take ownership of a key portfolio: Waitrose, Sainsbury’s and Ocado. This is a high-impact role with real visibility. Waitrose is the biggest customer, and Sainsbury’s is having some fantastic growth – this portfolio represents a major opportunity to scale branded distribution quickly and build long-term strategic partnerships. You’ll also have one direct report, so this is ideal for someone who enjoys leading from the front, developing others, and driving best-in-class execution. The business have a track record of developing from within.

Job Responsibility

  • Lead the commercial strategy across Waitrose, Sainsbury's and Ocado
  • Own the JBP process, delivering growth across distribution, ROS, revenue and margin
  • Play a key role in the Sainsbury's business, ensuring flawless planning and execution
  • Full responsibility for forecasting, promotional planning, and performance tracking
  • Manage trade spend effectively and ensure strong ROI across promotional investment
  • Build strong relationships with buyers and cross-functional customer contacts
  • Work closely with internal teams (marketing, supply chain, finance, NPD) to deliver plans
  • Line manage and develop one direct report, driving capability and performance

Requirements

  • Proven SNAM/NAM experience managing UK Grocery customers (Waitrose/Sainsbury's/Ocado ideal)
  • Strong commercial capability: JBPs, forecasting, promotions, negotiation and P&L understanding
  • Confident leading launches, distribution wins and shopper activation plans
  • Analytical and data-led, comfortable turning insight into action
  • Collaborative, proactive, and able to operate at pace in a fast-moving environment
  • People leadership experience (or ready to step into it) with a coaching mindset

What we offer

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