Senior National Account Manager

Job Description

At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn and Properchips — bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good. We’re now looking for a passionate, commercially sharp Senior National Account Manager – Managed Retail to lead our growth in the managed retail channel — bringing Proper to more consumers across Symbols, Indies, Forecourts & the High St.

Job Responsibility

Define and deliver the retail growth strategy in line with Proper’s brand and commercial goals.
Lead customer planning across key national customers (e.g. Booker, Spar, Nisa, WHS, Boots, BP etc.).
Develop and implement joint business plans to drive distribution, visibility, and rate of sale.
Identify and unlock new opportunities across the managed retail space.
Deliver annual revenue, profit, and distribution targets for the foodservice channel.
Lead pricing and promotional strategy to optimise profitability and brand positioning.
Manage P&L and trade investment budgets effectively, ensuring strong ROI.
Forecast accurately, collaborating closely with supply and finance to ensure smooth delivery.
Build deep, trusted partnerships with key customer stakeholders.
Use insight and category data to influence menu listings, ranging, and innovation opportunities.
Champion Proper’s sustainability and B Corp credentials within customer conversations.
Lead and develop a team of National Account Managers and Executives.
Work closely with Marketing, Category, and Brand teams to deliver compelling activation and NPD launches.
Represent the channel internally, championing its value and potential.

Requirements

Proven experience in senior account management ideally in symbols/indies/forecourt or high st (ideally from FMCG / snacks / beverages).
Strong commercial and negotiation skills with full P&L accountability.
Entrepreneurial mindset – comfortable in a fast-paced, high-growth environment.
Passion for challenger brands, sustainability, and shaking up the status quo.
Energetic, collaborative, and hands-on leader who loves building relationships and making things happen.

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Senior National Account Manager - Managed Retail

Job Description

Job Responsibility

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