Senior Multimedia Producer Job at University of Rochester (Rochester)

Job Description

As a key member of the broader multimedia team, the Senior Multimedia Producer is skilled in video production, motion design, and photography with a focus on driving creative strategy and producing timely, strategically aligned digital content to advance the institution’s strategic goals and priorities around brand and storytelling.

Job Responsibility

Develops, produces, directs, shoots, and edits strategic, engaging, informative video stories for the marketing, content, social media, web, and media relations teams
Edits and adds content to videos using modern multimedia design, animation, interactive graphics, digital storytelling and visual innovation
Drives creative strategy and produces timely, strategically aligned digital content
Works with fellow creatives and the marketing, content, and digital teams to bring to life multimedia stories
Tracks, reports, and analyzes budget and schedules for the assigned multimedia projects
Develops video project concepts including ability to lead project development, storyboarding, prototyping, scriptwriting, and consulting with university partners
Responsible for driving brand strategy within the multimedia space by capturing and editing video and photography
Collaborates with art directors, writers, and production crew
Leads, develops, and executes motion graphics, video graphics, animated explainers, and dynamic visual assets for digital platforms
Partners with internal stakeholders and creative colleagues to brainstorm and develop visual strategies
Oversees assigned multimedia projects from concept to completion
Manages the creative process independently or in collaboration with members of the multimedia, design, digital, content, social media, enrollment, and brand teams
Secures shooting locations, talent, and all necessary equipment required for production
Manages and coordinates multiple production schedules between students, staff, internal, and external University departments
Applies advanced technical skills across multimedia tools and platforms
Utilizes non-linear editing (NLE) post-production techniques and software
Troubleshoots any and all technical issues that may arise during the post-production process
Participates as part of a peer network of creative professionals within the University
Manages online video catalogues across multiple services and platforms
Maintains organized project files, archives and tags reusable assets
Reviews drafts, comps, and proofs for technical quality and visual integrity

Requirements

Bachelor’s degree required
5 years of relevant experience required
Professional experience in communications, animation/film/video production, video journalism, graphic design, or higher education preferred
Portfolio that demonstrates multimedia excellence as part of broader campaigns that yielded tangible results
Competitive expertise in video production and motion graphics/animation preferred
Knowledge of video production with a strong understanding of multimedia production processes required
Ability to think strategically and understand client needs to provide counsel on multimedia design solutions required
Knowledge of best practices for multimedia materials, understanding of production processes for digital, web, and video projects required
Excellent time management and communications skills required
Knowledge of brand strategy concepts and the ability to manage a complex identity system and brand architecture for a large, diverse institution required
Understanding of how visual assets work together to visually communicate important information required
Knowledge of Figma, proficiency in Adobe Creative Suite (Premiere, After Effects, InDesign, Illustrator, Photoshop, Acrobat, etc.) and the Microsoft suite—with experience in a Mac workspace preferred
Proficiency in conceptual creative problem solving, strategic integrated content messaging systems, photography, and video preferred
High level of organization, attention to detail, and problem-solving skills with an ability to manage stressful situations in a solution-oriented way required

Nice to have

Professional experience in communications, animation/film/video production, video journalism, graphic design, or higher education
Knowledge of Figma, proficiency in Adobe Creative Suite and the Microsoft suite—with experience in a Mac workspace
Proficiency in conceptual creative problem solving, strategic integrated content messaging systems, photography, and video

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Senior Multimedia Producer

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