Senior Media Specialist Job at Planit (Baltimore)

Senior Media Specialist

Planit

Location:
United States , Baltimore

Category:
-

Contract Type:
Not provided

Salary:

75000.00 - 90000.00 USD / Year

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Job Description:

With guidance from the Media Supervisor, the Senior Media Specialist serves as a strategic media planner and buyer for all digital channels. These channels may include OTT, display, search, social, digital audio and retailer sponsored. This person will own the strategic media process for select clients, which consists of developing, negotiating, executing, monitoring, and analyzing paid media campaigns.

Job Responsibility:

Work with media supervisor and media director to develop strategic goal focused campaigns
Collaborates with traditional media, creative, social media, PR, and account teams to provide integrated, cross-channel media solutions
This position is responsible for planning and negotiating advanced TV (OTT), digital audio campaigns and display, including all necessary management, tracking, and digital reporting
Plan and execute digital media campaigns within the Google Suite (Adwords, GDN & You Tube)
With minimal direction from the Media Supervisor, researches, negotiates, and executes effective media plans that cost-effectively deliver on client goals
Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance
Regularly monitors and tracks campaign performance and suggests optimizations as needed
Works with Analytics team to update dashboard and provide campaign analysis per client request
Manages billing and reconciliation for their owned media channels, and trains new media associates on the billing process
Stays current on media trends and shares new opportunities with appropriate teams

Requirements:

5 – 6 years working with digital media channels (paid social, display, paid search, retailer)
Bachelor’s degree in related field
Advanced understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs
Knowledge of digital media KPIs, management, and reporting (including ad servers)
Understanding of common media research and planning tools/software
Strong presentation skills to foster client, vendor, and internal relationships
Able to flexibly manage complex processes in a fast-paced environment
Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time
Strong interpersonal skills to foster internal and external relationships

Nice to have:

Agency experience
Exposure to OTT & digital audio (Pandora, podcasts, etc.)
Experience with CPG, direct response and lead generation campaigns
Exposure to tag management and advanced campaign tracking
Experience with 3rd party data aggregators and reporting dashboards

Additional Information:

Job Posted:
January 06, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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