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Senior Media Planning Specialist

South Korea, Seoul · Job Posted January 29, 2026
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Job Description

We are looking for a Senior Media Planning Specialist to lead integrated media strategy and execution across TV, OOH, and Digital channels. This role plays a critical part in brand growth and content marketing through data-driven media planning, performance optimization, and close collaboration with global and local stakeholders.

Job Responsibility

  • Own end-to-end integrated media strategies aligned with brand & content marketing objectives and target audiences
  • Design strategic media mixes across TV, OOH, and Digital channels
  • Lead budget allocation, pacing, and optimization to maximize media ROI
  • Plan, launch, and manage full-funnel media campaigns across all channels
  • Partner closely with media agencies and key platforms including TV, OOH, and major digital platforms (Naver, Kakao, Google, Meta, etc.)
  • Explore growth opportunities through new channels, beta programs, and emerging media solutions
  • Oversee daily paid media performance and optimization
  • Monitor campaign delivery and ensure operational excellence
  • Manage post-campaign billing and reconciliation processes
  • Analyze campaign performance against KPIs and business objectives
  • Translate data into actionable insights and optimization recommendations
  • Present performance results and strategic learnings to leadership
  • Work closely with local Content Marketing, Studio Marketing, and Creative teams
  • Ensure strategic alignment with global and regional headquarters, including tools and processes
  • Manage external partners and align stakeholders toward shared goals

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field
  • Experience in the entertainment, media, or tech industry
  • 5+ years of experience in media planning and buying (agency or in-house)
  • Proven experience executing integrated media campaigns (TV, Digital, OOH)
  • Strong analytical, reporting, and presentation skills (Excel, PowerPoint)
  • Fluent communication skills in both Korean and English
  • Ability to manage multiple projects in a fast-paced, dynamic environment

Nice to have

  • Media platform certifications (Google Ads, Meta Blueprint, etc.)
  • Hands-on experience with analytics and media tools such as Google Analytics, Adobe Analytics, DV360, The Trade Desk, and Meta Business Manager

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