Senior Media Planning Manager

As the Senior Media Analytics and Planning Manager (Linear TV & OTT), you will define the strategy and guardrails for premium video, taking ownership of end-to-end measurement across linear television and CTV. You will make portfolio-level allocation decisions that balance reach, efficiency, and business impact. Thriving in the fast-evolving TV/CTV environment, you approach mass reach measurement with rigor—asking “why,” stress-testing assumptions, and distilling complex data into clear, actionable recommendations. Collaboration will be central to your success: you’ll partner closely with Marketing, Finance, Data Science, and our internal buying team to convert evidence into enterprise-level action. You will also leverage human-in-the-loop AI to accelerate analysis—augmenting, not automating, critical decisions—by enhancing vendor tools and internal workflows such as anomaly detection, log reconciliation, and executive summaries. In doing so, you’ll ensure thorough documentation of prompts, validation of outputs against Core, iSpot, and VideoAmp, and adherence to standards of privacy, bias mitigation, and reproducibility.