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As a Senior Media Planning Manager, reporting to our Media Strategy Director, you will lead the translation of client briefs into cross-channel digital media plans (programmatic, search, social, video) that deliver and accountable outcomes for our client.
Job Responsibility:
Lead the translation of client briefs into cross-channel digital media plans (programmatic, search, social, video) that deliver and accountable outcomes for our client, including budget and flighting recommendations, audience targeting recommendations, performance forecasts, and channel tactics
In partnership with your client leads, you will maintain a working relationship with paid media client partners
Lead the collaboration with Jellyfish specialists from market intelligence, investment analytics, and paid media teams to create unique ideas and experiment with new methods and technologies to solve complex issues
Use attribution, media mix modeling and planning tools (GWI, YouGov, Reach Planner, ComScore) to pull audience use, reports and forecast target goals
Work with the wider planning and analytics team to create insightful campaign reports with optimisation recommendations while media is live
Work with teams (Paid Search, Display, Analytics) to ensure planning follows platform and buying best practices
Collaborate with channel and measurement leads on campaign performance reporting to drive results through testing and ongoing optimisation
Maintain professional relationships with the publisher and partner community
Monitor the digital landscape and identify trends/partners for upcoming campaigns
Requirements:
5+ years of experience in a media strategy or planning role, or in a cross-channel buying role within an agency or multinational client organization
Demonstrated expertise in developing brand, digital marketing and planning strategies, with a fluency in digital media planning
An expertise in the use of data and market insights to inform decisions and develop business strategies
Experience in generating unique ideas and pushing the agenda or experimental approaches that progress our clients' marketing practices
Experience working in close collaboration with diverse team members to achieve common goals, valuing and respecting diverse contributions
Experience adapting and integrity to navigate unforeseen challenges
What we offer:
Discretionary annual bonus scheme
401k retirement plan
Healthcare, vision and dental insurance
Short and long-term disability and life cover
Work remotely for up to 60% of your days
Flexible working hours (shape your day between 8am and 6:30pm)
Accumulate one paid day each month (2 hours per week) for self-development