Senior Media Planner

• Lead the development of integrated, cross-channel media plans rooted in audience insights, business objectives, and brand strategy
• Own media planning workstreams from brief through execution, ensuring quality, accuracy, and strategic rigor throughout the process
• Develop and manage media budgets, flowcharts, investment allocations, authorizations, trafficking documentation, and campaign timelines
• Lead RFP development and partner negotiations, including drafting briefs, evaluating proposals, identifying opportunities, and making recommendations
• Collaborate closely with Analytics, Buying, Creative, and Strategy teams to translate insights into actionable media recommendations
• Monitor campaign pacing, performance, and optimization opportunities, proactively identifying areas for improvement
• Conduct thorough QA across all plan components, ensuring alignment with strategy, client objectives, specifications, and timelines
• Prepare and present media recommendations, campaign updates, and performance insights to clients and internal stakeholders
• Support forecasting, investment modeling, and scenario planning to help clients make informed business decisions
• Provide mentorship, training, and day-to-day guidance to junior team members
• Stay relentlessly curious about audiences, culture, technology, media innovation, and consumer behavior
• Conduct audience, category, competitive, and marketplace research to uncover strategic opportunities
• Monitor evolving media consumption habits, platform developments, emerging technologies, and industry trends
• Leverage research tools, performance data, and cultural insights to strengthen planning recommendations
• Ask thoughtful questions that challenge assumptions and deepen understanding of client business challenges
• Share learnings, platform updates, and industry developments with the broader team
• Develop media ideas that are culturally relevant, strategically sound, and designed to drive measurable business outcomes
• Contribute to integrated campaign development alongside Creative, Social, Analytics, and Strategy teams
• Partner closely with Creative teams throughout the planning process to ensure media strategy and creative development are aligned from the start
• Contribute media insights, audience intelligence, and channel expertise that help shape stronger creative ideas and campaign concepts
• Identify opportunities where media, content, partnerships, creators, and experiences can work together to create more impactful brand storytelling
• Identify innovative ways to leverage media partnerships, sponsorships, creator collaborations, experiential activations, and emerging channels
• Transform audience and business insights into compelling media narratives and presentations
• Champion test-and-learn opportunities, pilot programs, and new media approaches that advance client objectives
• Partner with Creative teams to ensure media strategy and messaging work together seamlessly throughout the consumer journey
• Stay informed on emerging technologies, AI-powered tools, and evolving media capabilities that shape how audiences engage with brands
• Leverage AI and automation tools to support research, planning, reporting, and workflow efficiency while maintaining strategic oversight and critical thinking
• Explore new platforms, beta opportunities, and media innovations that may create value for clients
• Contribute to a test-and-learn culture by identifying opportunities to improve performance, uncover insights, and drive innovation
• Maintain curiosity around developments in AI, retail media, connected TV, creator partnerships, and evolving consumer behaviors
• Serve as a trusted partner to clients, vendors, and internal teams through collaboration, accountability, and positivity
• Build strong cross-functional relationships with Strategy, Creative, Analytics, Business Leadership, and Media Buying teams
• Mentor junior team members through coaching, constructive feedback, and professional development support
• Communicate proactively and transparently to foster alignment, trust, and team effectiveness
• Contribute to a culture of curiosity, creativity, craftsmanship, and continuous improvement
• Support a healthy team environment through dependability, flexibility, inclusivity, and a solutions-oriented mindset
• Model A&G's values of Curiosity, Creativity, Craftsmanship, and Culture in everything you do

• 3–5 years of media planning and/or buying experience within an agency, publisher, or brand environment
• Strong understanding of integrated media planning across digital, social, search, video, CTV, audio, OOH, programmatic, and emerging channels
• Experience developing media plans, audience recommendations, budget allocations, and campaign strategies
• Experience contributing to client presentations and communicating media recommendations clearly and confidently
• Experience collaborating with Creative, Strategy, Analytics, and Account teams to develop integrated marketing campaigns
• Understanding of how media strategy, audience insights, and creative messaging work together to drive business outcomes
• Familiarity with media research, planning, and measurement tools such as GWI, MRI-Simmons, eMarketer, Nielsen, platform insights, and campaign reporting platforms
• Experience with Google Ads, Meta Ads Manager, Google Campaign Manager 360, DV360, The Trade Desk, or similar media platforms
• Strong analytical skills with the ability to translate data into meaningful insights and actionable recommendations
• Experience using analytics and reporting platforms such as GA4, Looker Studio, Tableau, or equivalent tools
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
• Collaborative, curious, and proactive approach to problem-solving
• Interest in emerging media, AI-powered tools, retail media, creator partnerships, and evolving consumer behaviors
• Passion for media, culture, innovation, and continuous learning

Experience mentoring, training, or supporting junior team members is a plus

• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world