This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We’re seeking an experienced Senior Media Planner/Strategist to support campaign planning and execution with a Pharma client in Philadelphia. This role will manage media activities from partner vetting through launch, ensuring campaigns meet compliance requirements, perform effectively, and align with overall brand strategy. The ideal candidate brings deep healthcare media expertise and thrives in a fast‑paced, highly regulated environment.
Job Responsibility:
Lead end‑to‑end media planning for DTC and HCP campaigns across oncology brands
Develop RFPs, build tactical media plans, and support vendor evaluation and presentations
Provide strategic input on channel mix, partner selection, and initial budget allocations
Oversee media partner onboarding, campaign setup, performance monitoring, and optimization
Coordinate with internal teams and external partners on campaign launches, reporting, and in‑flight adjustments
Maintain media flowcharts, manage creation of traffic workbooks, and track creative assets
Execute technical deliverables, including creative specs, brand safety requirements, and ad verification setup
Ensure all campaigns adhere to pharma regulations and internal compliance standards
Assist with partner negotiations and maintain strong agency/vendor relationships
Requirements:
Bachelor’s degree in Marketing, Advertising, Communications, or related field
5+ years of media planning experience, ideally within pharma or healthcare
Strong understanding of HCP media channels, including EHR, endemic platforms, email, search, and social
Familiarity with MLR processes and the pharmaceutical regulatory landscape
Experience with media buying platforms, ad servers, and ad verification tools
Excellent organizational, project management, and communication skills
Proven ability to manage multiple campaigns simultaneously in a fast‑paced environment