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We are looking for a passionate, motivated, high-performing team member to join our agency. This position is approximately 20% traditional media and 80% digital media. Candidates must be well-versed in traditional media, but we are willing to teach the digital part. The Senior Media Planner/Buyer must have demonstrated expertise across both traditional and digital channels, with media planning and buying experience, and understand how media fits into a client’s overall marketing strategy. This position is responsible for overseeing all aspects of multiple campaigns from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong presence in front of clients and team members, and possesses effective communication skills. The candidate must also be deeply interested in understanding more about technologies such as Customer Data Platforms, which are essential to embracing a world where the use of third-party cookies is rapidly being diminished.
Job Responsibility:
Creative asset trafficking
Seeking out new digital media and ad technology – seek out the latest offerings in the market
Pull media pacing reports and analyze against KPIs
Responsible for the day-to-day media planning, campaign management and optimizations for assigned clients
Provide media recommendations with supporting rationale and POVs
Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
Use available research to inform strategy and media tactic decisions
Maintain and oversee media budgets and ensure proper and timely invoice reconciliation occurs
Actualize media flowcharts
Requirements:
Experience with Strata
Experience with Scarborough
Management of digital media campaigns across platforms such as Facebook Business/Ads, Twitter Ads, LinkedIn Ads
Strong communication skills, both written and verbal
Knowledge of when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
Knowledge of media planning and buying software (Media Ocean, Advantage, etc.)
Ability to use website analytics tools such as Google Analytics or Adobe Analytics
Ability to set up of pixel implementation and conversion tracking across tag management and media platforms
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
Must be a proactive team player willing to roll your sleeves up and help the team as needed
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their workload
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