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Senior Media Manager

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Johnson Group

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United States

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Job Description:

Johnson Group is seeking a Senior Media Manager to lead the strategy, execution, and performance of full-funnel media campaigns across primarily digital channels, with exposure to broader media opportunities as needed. In this role, you will own media planning and performance for a portfolio of high-profile clients—developing strategies across paid search, social, programmatic, and emerging channels. You will balance hands-on campaign management with strategic leadership, working closely with internal teams and clients to drive measurable business outcomes. This is a highly visible role that requires a data-driven, strategic thinker who thrives in a fast-paced, performance-oriented environment and is excited to help grow both client success and agency capability.

Job Responsibility:

  • Partner with Channel Leads and media strategists to build strategies aligned with client goals and target audiences
  • Build and optimize full-funnel media plans, balancing brand awareness and performance objectives
  • Determine channel mix, budget allocation, and forecasting to maximize ROI across platforms
  • Partner with strategy, analytics, and creative teams to ensure cohesive campaign execution
  • Oversee and assist with execution and performance across: Paid Search (Google, Microsoft), Paid Social (Meta, LinkedIn, TikTok, etc.), Programmatic & Display, CTV/OTT platforms
  • Become an expert on automation platforms: create account templates, execute mass changes, and troubleshoot/QA updates
  • Continuously optimize campaigns using data-driven insights to improve CPA, ROAS, and overall performance
  • Lead testing strategies including A/B testing, incrementality testing, and conversion optimization
  • Ensure proper tracking, tagging, and attribution frameworks are in place
  • Manage client billing communications and lead reconciliation of monthly billing across platforms
  • Build and maintain relationships with media vendors, platforms, and partners
  • Evaluate and test new and emerging channels
  • Collaborate with partners to identify efficiency and scaling opportunities
  • Define and track KPIs aligned with client business goals
  • Analyze performance and deliver actionable insights and recommendations
  • Support advanced measurement approaches and attribution strategies
  • Present monthly and ad hoc performance reports to clients
  • Provide mentorship and support to junior team members
  • Delegate effectively and ensure high-quality output
  • Collaborate with Account Executives and Directors
  • Contribute to internal process improvements and best practices
  • Serve as a key point of contact for clients
  • Lead client meetings and presentations
  • Build strong, trusted client relationships

Requirements:

  • 5–8+ years of agency experience in paid media and campaign management
  • Experience managing high-budget campaigns ($100K+/month per client
  • $1M+/month portfolio preferred)
  • Strong expertise in: Google Ads and Microsoft Ads
  • Paid Social (Meta, LinkedIn, etc.)
  • Programmatic/DSP platforms
  • Demonstrated success improving CPA, ROAS, and campaign performance
  • Advanced knowledge of tracking, attribution, and analytics tools
  • Experience with conversion rate optimization and funnel analysis
  • Strong analytical mindset
  • Proficiency in Google Workspace and Microsoft Office
  • Certifications (Google Ads, Microsoft Ads, Meta) preferred
  • Bachelor’s degree or equivalent experience

Nice to have:

  • Traditional media planning (TV, radio, OOH, print)
  • CTV, streaming audio (Spotify, Pandora), retail media networks
  • Industry experience (CPG, retail, healthcare, education, transportation)
  • Media mix modeling (MMM) or advanced attribution methods
  • Google Campaign Manager (GCM), Google Tag Manager, and pixel implementation
  • Excel/macros or data analysis experience
  • Experience with DSPs and emerging ad platforms
  • Lead generation or performance-driven campaigns at scale
What we offer:
  • Hybrid (Chattanooga, TN) or remote flexibility
  • Competitive salary
  • Collaborative team environment
  • Wellness stipend
  • Summer Fridays
  • 100% employer-paid health, dental, and vision insurance (employee + family)
  • 401k with company match
  • PTO, sick days, and paid holidays
  • Paid maternity and paternity leave
  • Professional development opportunities
  • Company-wide events (lake day, retreats, and more)

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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