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We are seeking a Senior Media Manager, Retail Commerce, responsible for leading the retail key clients and team members at Mindgruve. This team leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Outdoor, etc.) and Commerce clients. The Senior Media Manager, reporting to the Sr. Director of Retail Media, will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Walmart, Criteo, Instacart, and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.
Job Responsibility:
Lead client calls, daily client engagements, and drive strategy discussions for Retail Media clients and collaborate with Brand Managers on multi-channel retail media strategies for brand partners
Help brands to plan and develop a budget and then deliver campaigns according to KPIs agreed upon with the client
Provide guidance on product optimizations to ensure campaigns are set up for success and that all campaigns are meeting and exceeding client expectations
Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
Manage and deliver AMC cross-platform insights and work with the programmatic team to build out custom audiences that are backed by search + DSP data
Having a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients
Work with teams to identify new opportunities for clients under management, as well as work to quickly resolve any client issues
Lead, mentor and coach 1-2 Retail Media Specialists to achieve individual and team growth. Foster a culture of excellence, collaboration, and continuous improvement with the brand management team
Be a champion of the Retail Media team’s core values
Requirements:
4-6 years of hands-on experience managing Amazon Search Campaigns, Trade Desk, Stack Adapt, Walmart, or other eCommerce platforms is a plus
2-3 years of hands-on experience with Amazon DSP
3-4 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Skai, IntentWise, etc.)
Strong understanding of Digital Marketing tenants and marketing journeys/funnels
Analytically minded & extremely detail-oriented
Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
Ability to self-manage and adhere to deadlines in a fast-paced environment
Proficiency in Microsoft Excel (i.e. vlookup, filtering, pivot tables)
Strong business interpersonal skills, both written and verbal
Problem solving—comfortable diving in and conducting analysis to create out of the box solutions
Nice to have:
Experience with SQL a plus
Bonus points if you’re bilingual in Spanish and/or Portuguese
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