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This pivotal role involves owning media strategy and performance across European markets, including briefing, planning, optimizing and reporting paid media campaigns across channels. The successful candidate will be responsible for media budget governance, media test and learn plans, and developing integrated media plans that drive brand and business growth. The Senior Media Manager will be an integral part of the European marketing team, reporting directly to the Director of Media, and working closely with agency partners and local market specialists to translate and localize media strategies. This role will ensure effective navigation of tasks, driving growth and synergies while maintaining strategic focus, with a particular emphasis on alignment, efficiency, and optimization.
Job Responsibility:
Develop and implement media strategies for Circle K’s European Markets to deliver business objectives, in line with European guidelines and local market priorities
Lead media briefing, planning, optimisation and reporting for all paid media campaigns across these markets
Manage the relationship with media agency teams and partners to ensure best-in-class engagement, execution and innovation
Collaborate with local market specialists to adapt and localize media plans and iterate on performance improvements
Deliver integrated campaigns across upper, mid and lower funnel ensuring message consistency and brand alignment
Be responsible for marketing effectiveness including campaign measurement & test plans in local markets in collaboration with Research & Insights and Data & Analytics
Monitor media performance, analyse results, and provide actionable insights to improve future campaigns
Manage and govern the media budget across markets to ensure effective return on investment
Support the development and execution of social media strategies in our legacy European markets
Ensure compliance with brand guidelines, privacy regulations, and accessibility standards in all media activities
Stay up to date with media trends, technologies, and best practices, and proactively recommend new approaches to drive effectiveness
Requirements:
Proven experience in media strategy, planning, and buying, preferably within at least some of the markets we operate in
Strong analytical skills and experience using media analytics tools and platforms
Excellent communication, interpersonal, and project management skills, with the ability to collaborate with cross-functional and cross-market teams
Experience managing media agencies and vendor relationships
Ability to adapt global and regional media strategies to local market conditions
Proven experience in building brand presence across paid, owned, and earned channels
Proficiency in English
Nice to have:
Additional local languages relevant to European market will be considered as an advantage