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Zalando’s Media Team within the Marketing department is looking for a Senior Manager Media Go To Market Nordics. You’ll work across a set of markets from the Nordics cluster (Denmark, Finland, Norway, Sweden) to lead the yearly media investment and activation of Zalando’s media campaigns locally, adapting global frameworks considering market needs, planning and optimizing campaigns, as well as gathering results and sharing learnings. Responsible for Zalando’s media activations in the local markets, you will also be collaborating directly with our local Media Agencies and the Go To Market Marketing teams. This role will report to the Team Lead Media Go To Market.
Job Responsibility
Bringing the most of working collaboratively with Go To Market Marketing teams and local media Agency - balancing pan-European strategies with local media and communications challenges and needs in an efficient manner
Leading local annual media planning, local media mix and end-to-end media campaigns
Implementing omnichannel thinking through unified on/off activations
Managing best in-class brand media activations, with upper and mid funnel focus (to drive awareness and consideration). Delivering media planning and buying practices across all media channels for your regional cluster (Denmark, Finland, Norway, Sweden), and driving campaign media support from briefing to reporting
Lead the relationship with local media agency offices
Budgets and forecasts management
Requirements
At least 5 years experience in Media Planning (online /offline) within an Agency or Advertiser and hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience)
Proven record of planning and deploying local and regional campaigns
Excellent stakeholder management, professional confidence and prioritization skills
Ability to interpret and elaborate on actionable outcomes with high level presentation and excel skills
Great communication skills, fluent English (any cluster language skills appreciated)
European media landscape knowledge with special focus on experience within the regional cluster (Denmark, Finland, Norway, Sweden)
Passionate about marketing / media and cross-teams cooperation
Nice to have
Experience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory
any cluster language skills appreciated
What we offer
27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
2 paid volunteering days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review