Senior Media Consultant

• Deploy paid media and content strategies, with a focus on organic search, including Google, Large Language Model platforms, and affiliate marketing
• lead the strategy, planning, and execution of our evergreen paid media campaigns and content strategies and work closely with business partners, our measurement team, and our media agency to measure and drive results
• regularly share plans and results with senior leadership to align on strategy and present opportunities for incremental investment and further optimization
• devise and execute an ongoing testing program in partnership with the Marketing Sciences team to continuously improve efficiency of paid media and content/ organic search related initiatives
• serve as primary point of contact to Wells Fargo’s external media agency for affiliate marketing and partner closely with our Media Center of Excellence
• coordinate delivery of campaign metrics and insights to inform performance management and planning
• inform forecasting of campaign performance and optimal channel investment
• ensure adherence to legal, compliance, privacy regulations and policies related to marketing
• ensure flawless execution of marketing channel controls, in partnership with the media agency and other internal partners

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 5+ years of experience actively managing, reporting on, and optimizing affiliate marketing and organic search optimization strategies
• 5+ years of experience working for or with paid media agencies and vendors
• experience with digital marketing platforms (e.g., DV360, Social media platforms, affiliate publishers, Google organic search)
• experience pulling data and preparing results for review with Senior business leaders
• experience marketing in regulated industry, and working closely with Legal and Compliance partners to market products in a manner that meets all regulatory standards
• high proficiency in Excel and PowerPoint
• problem solving/critical thinking
• analytical/technical mindset
• experience with planning and executing multiple paid and organic media campaigns/projects simultaneously

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement