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Senior Media Buyer

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Chicago

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Our client is a financial marketing and publishing organization seeking a highly experienced Senior Media Buyer to lead and scale paid acquisition efforts across coregistration, Google, YouTube, Meta, and other digital channels. This role will oversee significant advertising budgets, develop high performing creative messaging and promotional angles, and drive scalable customer acquisition strategies. The ideal candidate brings strong analytical expertise, hands on campaign execution experience, and the ability to build compelling advertising creative that converts.

Job Responsibility:

  • Lead paid acquisition strategy across Google Ads, YouTube, Meta platforms including Facebook and Instagram, and coregistration networks
  • Manage and scale monthly paid media budgets with clearly defined performance targets
  • Optimize campaigns for CPA, ROAS, and long term LTV
  • Develop advertising creative messaging, promotional angles, and hooks in partnership with internal creative teams
  • Conceptualize and test new offers, landing pages, and ad variations
  • Build audience targeting strategies for financial and investment related products
  • Analyze campaign performance data and adjust spend allocation to maximize profitability
  • Negotiate and manage relationships with coregistration networks and media partners
  • Partner with internal technology and operations teams on tracking, attribution, and performance reporting
  • Ensure campaigns comply with financial advertising standards and platform policies

Requirements:

  • 5+ years of hands on paid media buying experience
  • Deep knowledge of Meta and Google Ads platforms
  • Proven experience managing large monthly advertising budgets
  • Strong analytical skills with the ability to interpret performance data and make strategic decisions
  • Experience developing advertising creative messaging, promotional concepts, and performance driven ad copy
  • Background in lead generation or direct response marketing
  • Understanding of affiliate tracking platforms. Experience with Everflow is a plus

Nice to have:

  • Experience in financial marketing or publishing
  • Experience managing coregistration campaigns
  • Familiarity with compliance requirements in regulated industries
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
March 05, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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