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Our client is a financial marketing and publishing organization seeking a highly experienced Senior Media Buyer to lead and scale paid acquisition efforts across coregistration, Google, YouTube, Meta, and other digital channels. This role will oversee significant advertising budgets, develop high performing creative messaging and promotional angles, and drive scalable customer acquisition strategies. The ideal candidate brings strong analytical expertise, hands on campaign execution experience, and the ability to build compelling advertising creative that converts.
Job Responsibility:
Lead paid acquisition strategy across Google Ads, YouTube, Meta platforms including Facebook and Instagram, and coregistration networks
Manage and scale monthly paid media budgets with clearly defined performance targets
Optimize campaigns for CPA, ROAS, and long term LTV
Develop advertising creative messaging, promotional angles, and hooks in partnership with internal creative teams
Conceptualize and test new offers, landing pages, and ad variations
Build audience targeting strategies for financial and investment related products
Analyze campaign performance data and adjust spend allocation to maximize profitability
Negotiate and manage relationships with coregistration networks and media partners
Partner with internal technology and operations teams on tracking, attribution, and performance reporting
Ensure campaigns comply with financial advertising standards and platform policies
Requirements:
5+ years of hands on paid media buying experience
Deep knowledge of Meta and Google Ads platforms
Proven experience managing large monthly advertising budgets
Strong analytical skills with the ability to interpret performance data and make strategic decisions
Experience developing advertising creative messaging, promotional concepts, and performance driven ad copy
Background in lead generation or direct response marketing
Understanding of affiliate tracking platforms. Experience with Everflow is a plus
Nice to have:
Experience in financial marketing or publishing
Experience managing coregistration campaigns
Familiarity with compliance requirements in regulated industries
What we offer:
medical, vision, dental, and life and disability insurance