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Senior Media Buyer

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Fort Washington

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Category:
-

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Contract Type:
Contract work

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Salary:

Not provided

Job Description:

We are looking for a skilled Senior Media Buyer to join our team on a contract basis, stepping in to manage critical responsibilities during a leave of absence. This position will play a pivotal role in overseeing and optimizing Facebook advertising campaigns, with a focus on achieving key performance metrics and maximizing ad spend efficiency. Based in Fort Washington, Pennsylvania, this opportunity is ideal for someone with a strong background in digital advertising and healthcare-focused campaigns.

Job Responsibility:

  • Manage and execute Facebook advertising campaigns, ensuring optimal performance and efficient budget utilization
  • Collaborate with clients to understand their advertising goals and provide strategic recommendations for ad spend allocation
  • Oversee monthly advertising budgets totaling approximately $150,000, ensuring alignment with client objectives
  • Track campaign performance against established KPIs, using data-driven insights to refine strategies
  • Develop and implement media buying strategies tailored specifically for the healthcare industry
  • Prepare and present detailed performance reports to clients, offering actionable insights and recommendations
  • Maintain clear and precise communication with clients to ensure satisfaction and alignment with goals.

Requirements:

  • Extensive experience as a Senior Media Buyer, with a proven track record in Facebook advertising
  • Expertise in managing large-scale ad budgets, particularly in healthcare-focused campaigns
  • Proficient in using tools like Facebook Insights, DSP platforms, and CRM systems
  • Strong analytical skills to assess campaign performance and implement improvements
  • Effective communication skills for client interactions and reporting
  • Familiarity with advertising trends and audience engagement strategies within the healthcare industry
  • Ability to work independently and manage multiple priorities in a fast-paced environment.

Nice to have:

  • Stay updated on trends in digital marketing and healthcare advertising
  • Utilize tools such as Facebook Insights and CRM systems to enhance campaign effectiveness.
What we offer:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life and disability insurance
  • Eligibility for 401(k) plan.

Additional Information:

Job Posted:
April 29, 2025

Work Type:
On-site work
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