Senior Media Account Manager Job at The Marketing Practice (London)

Job Description

We’re looking for an emerging media leader who will develop, present, and oversee thoughtful and effective media programmes on behalf of our clients. Working with channel specialists and internal planning and delivery teams, you will be responsible for directing and representing media campaigns to your clients. Across your accounts, you’ll build strong relationships with your clients, providing advice on media strategy and recommending solutions to specific business challenges underpinned by effective, measurable frameworks. Your primary focus will be on supporting a strategic tmp media client, helping ensure successful execution of brand and demand-focused programmes, as well as leading a division of this client; developing innovative and effective ABM campaigns across one-one, one-few and one-many to deliver tangible results. You are an emerging strategic leader and are looking to expand, hone and intelligently leverage your understanding of the media landscape to become a respected and trusted partner to your clients.

Job Responsibility

Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations
Expand client contacts and advocates
Nurture alumni
Support on management, direction and effective operation of a large scale account
Serve as the Integrated Media client lead for smaller accounts
Develop trust and competency-based relationships with clients in order to help foster long-term partnerships
Provide value and insight to clients through media knowledge and client management best practice
Lead the cross-channel paid media strategy and approach for brand or demand focused programmes
Collaborate with planning teams to provide effective, impactful programmes for your accounts
Learn and understand how longer term and more complex strategies can be incorporated into media planning
Foster partnerships with leading technology and media vendors to understand the marketplace and emerging industry trends
Work with publisher partners to digest and communicate their strengths and USPs
Work with media campaign delivery teams and project managers to effectively execute planned campaigns
Lead status calls with clients
outlining upcoming, in-progress and completed tasks to provide clear, concise overviews on campaign progress
Analyse campaign performance data to understand overall campaign direction and effectiveness
Review reporting to identify and communicate high level optimisations with internal teams and clients
Work with Social, Search and Programmatic experts to identify and understand tactical optimisations, communicating them effectively to your clients
Proactively digest and industry trends and talking points into client education opportunities
Leverage reporting, progress and experience of programmes to outline overarching narratives for client QBRs

Requirements

A desire to excel in a marketing career
Confident and inclusive leader to clients and internal teams
A solid media strategist, able to define and explain effective approaches to clients
Positive, resilient attitude, proactive in all things
Ready to challenge thinking to get the best outcomes for clients
Able to see the bigger picture, whilst also appreciating the details
Strong relationship management skills, a clear ability to communicate your ideas effectively
Able to learn quickly, interrogate and assimilate complex information
Able to problem solve issues presented by team members whilst remaining open to new ideas
Strong, demonstrable experience working in media ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client
Proven track record of contributing to the efficient and effective client campaigns
Experience in managing client and partner relationships and comfortable communicating both internally and externally
Experience working across ABM campaigns that span one-one, one-few and one-many
Experience of directing media programs based on client/business objectives, and of recommending marketing solutions to business challenges
Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management)
Proficient with IT including Word, Excel, PowerPoint and Outlook
Experience of media tools and processes
Experience of commercial management

What we offer

Generous holiday allowance (Plentiful PTO)
Shutdown between Christmas and New Year
Private healthcare and dental insurance
Group income protection
Salary sacrifice pension scheme
Access to well-being, coaching, or counselling sessions once a week
Financial health support
Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks
Use our portal to access discounts and cashback at plenty of retailers
Cycle-to-work scheme
Sustainable Future Giving

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Senior Media Account Manager

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