Senior Marketo Operations Specialist

• Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration
• Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo
• Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities
• Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy
• Assist with the management of the contact database, including list uploads, segmentation maintenance, upholding strict data hygiene standards, and optimizing email deliverability
• Engage in the management and maintenance of various Marketo technology integrations, including CRM (e.g., Microsoft Dynamics), webinar platforms, and data enhancement tools
• Facilitate the adoption and utilization of Marketo across the marketing team by providing structured training, office hours, and upskilling on best practices, guidelines, and new capabilities
• Regularly build and distribute reports on the performance of Marketo programs, campaigns, emails, and lead scoring efforts

• Marketo Certified Professional (MCEP) or equivalent certification is essential and non-negotiable
• Expert knowledge of Marketo
• Minimum 3+ years of hands-on Marketo experience focused on system operations and campaign orchestration
• Demonstrated experience in complex, multi-step journey building, including operational, drip, and automated trigger emails
• Strong understanding of marketing and sales cycles within a B2B context
• Excellent analytical, problem-solving, organizational, and multitasking skills
• Undergraduate degree in a relevant field (e.g., Marketing, Communications, Computer Science)

• Knowledge of the Adobe Experience Platform (AEP), including Customer Data Platform (CDP), Customer Journey Analytics (CJA), or Web SDK
• Familiarity with CRM systems like Microsoft Dynamics

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan